Influencer Program Development

Engineered and implemented an influencer marketing initiative for a boutique fashion brand, yielding remarkable outcomes. Within the initial 90 days, successfully monitored and accounted for a revenue surge exceeding $3 million, coupled with a notable 200% spike in brand awareness. Considering the client's status as a small business, the key performance indicators measured showcased exceptionally significant and impactful results. Effectively collaborated with both macro and micro influencers within the realms of fashion, beauty, and lifestyle, strategically leveraging TikTok and Instagram to amplify the brand's reach and resonance.