Kellua (https://kellua.framer.website/) — Think Together, Not in Tabs
Most websites are built page by page.
Kellua is built space by space.
Kellua is an infinite canvas Framer template that turns your website into a shared environment — where ideas live visually, users explore freely, and website visitors display in real time.
Sales Playbook Build
ClientWindow already had a very innovative product and a clear audience - what they didn’t have was a repeatable way to talk about it and sell it.
I worked with the founders to create a custom sales playbook that clarified:
The core value story
- Messaging that actually lands with accountants & finance teams
- Call frameworks that feel human, not scripted
- A structured sales process the whole team can follow
This wasn’t a generic PDF.
We built it around how they sell, who they sell to, and why those buyers care.
The playbook gave the team a clear structure to follow and a consistent way to communicate value in sales conversations.
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Client - Sales Positioning & Channel Growth
Tugger had a solid product and clear value for finance teams, but their positioning and outbound narrative needed tightening to land with accountants and mid-market firms.
Worked directly with the co-founders to sharpen the message, define the sales approach, and develop a repeatable outreach strategy that didn’t rely on guesswork or product demos to “do the talking”.
The result: a clearer sales story, stronger conversations, and a repeatable rhythm for generating demand rather than waiting for inbound.
https://www.canva.com/design/DAGzDzZKy7Y/gSviE-biGA3i7pFVviu3Uw/view?utm_content=DAGzDzZKy7Y&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h4a7af2aa15
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Client Go-to-Market & Sales Activation.
ClientWindow had a strong product but minimal visibility in the UK market.
I worked with the founders to define the sales approach, tighten the story, and open up the right partnership conversations.
We activated presence at key industry events and built relationships that actually led somewhere.
It set the foundations for a pipeline that actually converted - not just vanity noise.
https://www.canva.com/design/DAGi6WKNa7c/IOhWSNseRBUzE209o9ChSg/view?utm_content=DAGi6WKNa7c&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h6d36e06c7c
Real Estate monthly newsletter on Constant Contact
The client wanted to send out monthly newsletters on Constant contact and designed the emails on figma and transferred them to constant contact
Skills and deliverables
Constant Contact
Email Deliverability
Email Design
Email Campaign
Email Campaign Setup
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Constant Contact Flows Set-up
I was brought on to design and optimize a full email flow system for a client whose store had high traffic but low customer retention and minimal email revenue. My objective was to create automated flows that not only nurtured leads but also converted them .
I began with a deep audit of their existing setup and built custom flows from scratch A key challenge was mapping each flow to the right timing. I implemented split testing across subject lines, content blocks, and timing. Within 30 days, email revenue jumped by 38%, and the abandoned cart recovery rate improved by 22%.
Skills and deliverables
Constant Contact
Klaviyo
Email Automation
Email Design
Email Campaign
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Welcome Email Marketing Email Redesign
I approached the design with a friendly, mobile-friendly layout featuring vibrant card imagery, auto-applied discounts for seamless checkout, and highlighted products like superhero cushions to evoke joy and trust—drawing from my passion for making lovers feel supported in those early, chaotic days.
Email marketing strategy, Email campaign management, Email list building, Email marketing automation, Email marketing design, Email marketing optimization, Email marketing analytics, Email marketing best practices, Email marketing A/B testing, Email marketing segmentation.
Skills and deliverables
Email Campaign
Email Campaign Optimization
Email Design
Klaviyo
Email Template