Client - Sales Positioning & Channel Growth Tugger had a sol...
Andy Gleeson
Client - Sales Positioning & Channel Growth
Tugger had a solid product and clear value for finance teams, but their positioning and outbound narrative needed tightening to land with accountants and mid-market firms.
Worked directly with the co-founders to sharpen the message, define the sales approach, and develop a repeatable outreach strategy that didn’t rely on guesswork or product demos to “do the talking”.
The result: a clearer sales story, stronger conversations, and a repeatable rhythm for generating demand rather than waiting for inbound.
https://www.canva.com/design/DAGzDzZKy7Y/gSviE-biGA3i7pFVviu3Uw/view?utm_content=DAGzDzZKy7Y&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h4a7af2aa15
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Posted Oct 29, 2025
Client - Sales Positioning & Channel Growth Tugger had a solid product and clear value for finance teams, but their positioning and outbound narrative needed...
