Email Designer – Campaign & Flow Design in Figma
Created stunning, on-brand email templates for Hairsherocks, a fashion-forward hair brand. Used Figma to design mobile-friendly layouts for weekly campaigns and newsletters. highlighting new arrivals, limited-time offers, and seasonal collections. Focused on elegant typography, clean visuals, and high click-through performance.
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Klaviyo email dsign for Scopa Scopa
This project was created for Spiritless, a premium non-alcoholic whiskey brand, to design a discount-driven promotional email that feels authentic, elegant, and on-brand.
The challenge was to avoid a “generic discount email” look — instead, the design needed to reflect Spiritless’ identity as a sophisticated, lifestyle-oriented brand while still driving conversions.
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Lifecycle Email Marketing System for ANUE Fitness App
Coughlan Fuels, a leading UK-based supplier of premium heating products, approached me to elevate their email marketing experience. Their goal was clear: to turn every email into a brand-building and sales-generating tool that matched their reputation for warmth, trust, and reliability.
The challenge? Their previous emails were functional but lacked the emotional tone and design consistency needed to stand out in crowded inboxes.
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Lifecycle Email Marketing System for ANUE Fitness App
ANUE is a women-focused fitness and strength training app designed to support consistency, awareness, and long-term progress. The brand needed a complete lifecycle email system that would onboard new users, reinforce habits, increase trial-to-paid conversions, and reduce early churn.
Rather than creating isolated promotional emails, I built a behavior-driven email journey aligned with how real users move through fitness programs emotionally and practically.