Fabio Smiraglia
B2B Content Strategist | Tech, SaaS & Fintech
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Fabio is ready for their next project!
European fintech clients needed agile content strategies to build trust, translate regulatory complexity (DORA, MiCA, PSD3), and connect content with P&L outcomes. I designed KPI-driven content strategies, developed compliance-as-content frameworks turning DORA and MiCA into thought leadership assets (checklists, guides, knowledge hubs), produced full-funnel content (developer guides at ToFu, white papers at MoFu, case studies at BoFu), and integrated editorial metrics with financial reporting. Delivered in English, Italian, and French.
Results: Shortened enterprise sales cycles through compliance-focused white papers. Enabled board-level validation of marketing investments. Generated enterprise leads directly from DORA/MiCA content hubs. Built multilingual content pipelines across three markets.
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C-level financial leaders needed strategic ghostwriting to transform complex executive visions into compliant, influential content. I implemented a three-layer content architecture: Pillar Content (white papers and flagship reports, 2,000–3,000 words), Derivative Assets (executive summaries, LinkedIn posts, newsletters), and Micro-Content (quotes, datapoints, infographics). Applied the Data–Research–Storytelling framework, integrated ESG perspectives into earnings call narratives, and ensured full regulatory compliance with MiFID II and SEC guidelines. Delivered in English, Italian, and French.
Results: 9–12% reduction in capital costs for clients with strengthened financial narratives. Maximised content lifecycle across multiple channels. Enhanced earnings call credibility. Built sustained executive presence on LinkedIn.
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Financial institutions deploying AI-driven risk architectures needed authoritative content for internal stakeholders, regulators, and investors. I developed comprehensive case studies and thought leadership on AI-driven ESG risk frameworks, Bayesian learning for volatility prediction, multi-agent systems for MiFID II compliance, and AI-powered earnings call analysis. Produced regulatory-aligned content on EU AI Act implications and KPI-driven governance for CROs, CTOs, and Quantitative Strategists.
Results: Established the client as a reference voice in AI-driven risk management. Published material adopted by risk teams as internal reference content. Accelerated stakeholder buy-in for AI implementation roadmaps.
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European companies facing CSRD obligations needed strategic content to communicate ESG performance to investors and regulators. I produced in-depth ESG reporting case studies and thought leadership covering CSRD/ESRS compliance, developed strategic guides for CFOs and Sustainability Officers on double materiality and digital reporting infrastructure, and created investor-facing content linking ESG KPIs to financial performance.
Results: Positioned clients as recognised thought leaders in CSRD compliance. Improved investor engagement through clearer ESG disclosures. Reduced internal review cycles by standardising ESG content frameworks.
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Three B2B clients needed content bridging tactical and strategic financial literacy for leadership teams. I developed comprehensive financial education content programmes for C-suite audiences: case studies on AI-driven scenario planning, ESG impact modelling, cross-functional financial upskilling materials, BI tool training documentation, and thought leadership on digital finance and ESG-linked strategy. Ghostwrote investor-facing narratives in English and Italian.
Results: 35% reduction in time-to-decision. 18% improvement in liquidity. 12–15% reduction in capital costs via ESG integration. 40% reduction in budgeting time.
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Two B2B clients were treating LinkedIn as a passive channel. I developed a comprehensive strategy across four pillars: SMART goal-setting aligned to the B2B funnel, profile-as-landing-page optimisation for C-suite executives, structured content using the 3-2-1 model (3 informative, 2 culture, 1 promotional), and integrated social selling using Sales Navigator, customised InMail, LinkedIn articles, and LinkedIn Live events.
Results: 40% increase in demo requests. 30% more qualified leads. 35% rise in content engagement. 25% lift in engagement among senior decision-makers.
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Three enterprise clients faced internal fragmentation blocking content scalability. I designed modular editorial workflows with decoupled production tracks, established centralised content governance frameworks, architected transitions to unified headless CMS integrated with CRM and analytics, and embedded AI-driven sentiment analysis and topic modelling into the content lifecycle.
Results: 46% increase in team efficiency. 41% reduction in publishing delays. 34% decrease in production costs. 52% improvement in editorial consistency.
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Two clients relied on outdated batch segmentation for content personalisation. I developed content strategy and editorial frameworks for AI-powered personalisation: adaptive onboarding content paths for different user personas, NLU-driven learning path content tailored by role and performance, and privacy-compliant content aligned with ISO/IEC 27701 standards across web, mobile, and email.
Results: 60% increase in course completion. 33% reduction in bounce rate. 47% improvement in module completion. 31% increase in monthly retention.
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The client needed to transform its employer brand into a talent acquisition engine. I developed a data-driven employer branding strategy: narrative segmentation based on behavioural and psychographic data, distinct content tracks for developers, product managers, and UX designers, employee-generated storytelling campaigns with unscripted video content, and a careers portal redesign integrating ESG metrics and employee testimonials.
Results: 48% increase in applications within three months. 210% surge in video views. 62% conversion rate uplift. 37% surge in interview requests.
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A European SaaS company was producing content at scale but without measurable alignment to business outcomes. I designed and implemented a closed-loop, data-powered editorial system: integrated their CRM, web analytics, and social listening into a centralised platform, deployed analytics dashboards (Tableau, Power BI, Google Looker Studio), built predictive content models to forecast topic fatigue, and integrated MarketMuse, Clearscope, and SurferSEO for semantic analysis.
Results: 42% lift in conversion rates. 35% reduction in bounce rates. 48% increase in click-to-conversion. 50% reduction in ineffective content.
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