CloudNC: 21% conversion uplift on Webflow

CloudNC builds AI CAM software (CAM Assist) for CNC manufacturing. They had outgrown their lead capture setup: HubSpot embedded forms scattered across the site, each with its own routing logic, none of them localisable, all creating fragmented lead flows that were hard to manage or improve.

They needed to launch into 60+ international markets, support several buyer journeys (self-serve, direct demo, reseller demo, callback), and route leads by country, product config and user type, all without constant developer support.

A single Webflow-native lead capture form connected to HubSpot through the Forms API, plus a CMS-powered routing engine the growth team controls themselves:

One centralised form replacing every scattered HubSpot embed, with validation, international consent logic and precise field mapping

A dynamic routing engine using Webflow CMS as the data source, queried by URL parameters and filtered on the front end, so each user sees up to three relevant next-step cards

A self-serve checkout flow for self-serve markets

660+ routing combinations, managed in one form and one CMS, editable by the growth team without code

It all runs on the front end, with zero backend to maintain, so the growth team keeps full control of the system.

CloudNC increased the number of users progressing beyond form submission by 21%, driven by smarter, market-specific lead routing.

21% conversion rate uplift

60+ new markets

55 countries with unique routing rules

660+ routing combinations the team manages without code