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nxzen: a website built as a growth engine
Ben Hammond
A new-generation technology and consulting partner for the energy, utilities and national infrastructure sectors, formed through the merger of Enzen Global and NNNCo.
nxzen launched with a strong new brand and a website that presented the company well, but couldn't tell them how it was performing. There was no reliable way to see where traffic and leads were actually coming from, and any change meant going back to developers.
What we built
A website that performs as a growth engine, with tracking built in from the foundation rather than bolted on, and full autonomy for the nxzen team.
Site-wide UTM capture, persisted across the session and passed into form submissions
GTM and GA4 configured and validated end to end, including form-submission tracking
HubSpot integration with contact segmentation, so every lead is categorised and traceable to its source
A CMS-driven architecture with a modular component library, so the team creates, edits and publishes pages without a developer in the loop
A hardened build with correct security headers
The result
A clean line from first touch to CRM record, with the source attached
Cleaner attribution, so nxzen can see which channels and campaigns actually drive traffic
Full autonomy, with the team growing the site without a developer queue
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Posted Oct 30, 2026
How Shrink Studio built nxzen's website into a growth engine: built-in UTM tracking, GTM and GA4, and HubSpot segmentation so every lead is traceable to source, with full team autonomy. Energy and utilities technology and consulting.
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