Forest: two websites merged onto one Webflow framework

At that scale, Forest was running two separate web properties on two different setups: the consumer site forest.me, and partnerships.forest.me, the B2B site we had built earlier in the year on a modular Webflow framework. Two sites meant duplicated effort, no shared design system or CMS, and a brand that looked and behaved differently across the two.

We brought forest.me onto the same framework already powering the partnerships site, then merged both into one unified site, codebase and CMS.

One design system spanning consumer and B2B, with a single nav that toggles between the two audiences

Five interlinked CMS collections (blogs, case studies, customers, products, statistics) so the editorial team publishes without engineering

A full JSON-LD schema layer (Organization, WebSite, Article, Service, BreadcrumbList) so search engines and AI answer engines get a complete, structured picture

Alt text enforced as a required CMS field, making accessibility the default

Redirects mapped across the merge so existing rankings and inbound links carried over cleanly

Under the hood: a lean custom JavaScript bundle (around 36KB) combining GSAP, Lenis and Barba.js, with no jQuery or Webflow JS extras, responsive images via srcset, and preloaded HubSpot embeds so forms appear without delay.

A single Webflow site built to the standard Forest's scale calls for.

Desktop Lighthouse: 95 performance, 96 best practices

Largest Contentful Paint 1.1s, first paint under a second

Two web properties consolidated into one system the Forest team publishes from themselves

A search-ready foundation built for both Google and AI answer engines