Built with Webflow

Skira Arte: World-leading art book publisher

Ben Hammond

Overview

Skira is a globally recognised Italian art book publisher, renowned for its prestigious catalogues and leadership in the art publishing space. As part of their digital evolution, Skira required a solution that would modernise their eCommerce operations while remaining true to the visual integrity and sophistication of their brand.
Objectives
Rebuild their front-end in Webflow to reflect their heritage and design excellence.
Enable eCommerce functionality by connecting Webflow with Shopify using Shopiflow.
Integrate Shopify with their Italian ERP system via MAKE to streamline operations such as order processing, product syncing and fulfilment.

Approach

Our approach focused on aligning brand integrity with operational efficiency, ensuring a seamless transition into a scalable digital infrastructure:
Design-Led Webflow Front-End
Rebuilt the website using Webflow, carefully crafting a layout that highlighted Skira’s curatorial precision and visual legacy.
Prioritised elegant typography, white space, and refined interactivity to create a premium, art-forward digital experience.
Shopiflow Ecommerce Integration
Leveraged Shopiflow to bridge Webflow’s front-end with Shopify’s ecommerce backend.
This allowed for a custom-designed storefront in Webflow, while product data and transactions were handled through Shopify, maintaining both form and function.
MAKE Integration with Italian ERP
Built custom MAKE scenarios to integrate Shopify with Skira’s ERP system, automating the flow of orders, stock updates and customer data.
This drastically reduced manual input, improved accuracy and created a seamless link between ecommerce and fulfilment.

Solution

This solution gave Skira the best of both worlds: a bespoke, design-led digital presence and a robust, enterprise-ready ecommerce system, setting them up for sustained growth in a competitive global market.
Branded Webflow Website with Shopify Integration: Delivered a visually rich site that preserves Skira’s brand identity while supporting a smooth ecommerce journey.
Shopiflow Architecture: Enabled Shopify to operate invisibly in the background, allowing full design freedom while retaining ecommerce functionality.
Automated Back-Office via MAKE: Created a fully automated operational bridge between Shopify and Skira’s ERP, ensuring data integrity and operational efficiency.
Built for Scale: Designed the site using components, CMS collections and scalable infrastructure so the internal team could easily expand product lines or launch in new markets.
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Posted Mar 27, 2025

Skira required a solution that would modernise their eCommerce operations while remaining true to the visual integrity and sophistication of their brand.

Jenny Packham––Globally celebrated eponymous luxury brand
Jenny Packham––Globally celebrated eponymous luxury brand
Buff Motion: Webflow migration with signature animation built in
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