Built with Webflow

Buff Motion: Webflow migration with signature animation built in

Ben Hammond

Overview

Buff Motion, a Brighton-based motion agency, needed a website that fully showcased their signature animation style while being highly manageable for their team. Their goal was to migrate to Webflow to take advantage of its CMS capabilities and animation tools & GSAP flexibility, allowing them to create a site that was as visually dynamic as their work.

Approach

To ensure Buff Motion’s website was both creatively engaging and easy to maintain, we focused on:
Optimising Webflow’s Animation Capabilities
Carefully selected animation techniques that best represented Buff Motion’s style while ensuring smooth performance.
Integrated scroll-based interactions, hover effects, and transitions to create a dynamic, immersive experience.
Developing a Flexible, Scalable CMS
Structured the Webflow CMS to allow Buff Motion’s team to effortlessly update projects, case studies, and content without breaking the design.
Ensured animations remained fluid and responsive across all screen sizes.
Balancing Performance & Creative Expression
Created a highly optimised animation framework that maintained fast load times while delivering a rich, engaging experience.
Built reusable components and animation presets, giving Buff Motion full creative control over future updates.

Solution

A Fully Custom Webflow Site: Built a high-performance, animation-driven website that reflects Buff Motion’s brand identity.
Signature Animation Style Integrated: Designed a visually engaging experience with seamless animations that enhance storytelling without slowing down performance.
Scalable & Manageable Structure: Delivered a CMS-powered site that allows Buff Motion’s team to easily update content, showcase new work, and maintain creative flexibility.
Future-Proofed for Growth: Created a flexible system where new animations and content can be added without requiring complex development work.
By leveraging Webflow’s animation and CMS tools, we built a site that is both highly creative and easy to manage, ensuring Buff Motion’s online presence is as visually compelling as their motion work.
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Posted Mar 27, 2025

Buff Motion, a Brighton-based motion agency, needed a website that fully showcased their signature animation style while being highly manageable for their team.

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15

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99

Timeline

Jun 1, 2023 - Sep 1, 2023

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