LinkedIn B2B 2025
Fabio Smiraglia
Independent editorial sample · Long-form article · Series A, 05
Strategy, content and lead generation for a presence that converts. Written for B2B marketing and sales teams.
Thesis. LinkedIn is not a secondary channel but a founding element of B2B go-to-market, where objectives, positioning, funnel and profiles have to work as one system.
Covers. SMART objectives and ToFu-MoFu-BoFu mapping; the profile as a high-conversion landing page; formats; the 3-2-1 publishing model; social selling and channel KPIs with the tools to measure them.
Sources cited. McKinsey, HBR, Deloitte, LinkedIn Insights.
Method. Source-anchored research, architecture before writing, a model-agnostic AI-assisted workflow with human review and claim verification.
Not client-commissioned work. Figures quoted in the text are attributed third-party findings, not results of my work. The image below shows the opening, translated from the Italian original. The full Italian text is available through the project link.
How the document opens, translated from the Italian original.
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Posted Oct 19, 2026
Independent long-form sample for B2B marketing and sales: objectives, positioning, funnel, profiles and social selling as one system.
