Beauty Klaviyo Strategy- 4X ROI in 30 Days via SMS

Worked as an Email Marketing Specialist for a beauty/skincare brand focused on scaling revenue through retention.

The real issue wasn’t traffic.. it was low repeat purchases and underperforming flows. Campaigns were generic, and automation lacked personalization.

I restructured the entire Klaviyo setup-

• Built a conversion-focused campaign calendar aligned with product drops • Segmented audience (new, repeat, TikTok-driven users) for targeted messaging • Rebuilt key flows — post-purchase, winback — based on product behavior • Designed emails with Gen Z tone, strong product benefits, and UGC integration • Optimized subject lines + timing for higher open and click rates

Result- Achieved 4X ROI within 30 days increased engagement improved repeat purchase rate

Skills & Tools Klaviyo Email Marketing SMS Marketing Audience Segmentation Automation Flows Email Design