Worked as an Email Marketing Specialist for a beauty/skincare brand focused on scaling revenue through retention.
The real issue wasn’t traffic.. it was low repeat purchases and underperforming flows. Campaigns were generic, and automation lacked personalization.
I restructured the entire Klaviyo setup-
• Built a conversion-focused campaign calendar aligned with product drops
• Segmented audience (new, repeat, TikTok-driven users) for targeted messaging
• Rebuilt key flows — post-purchase, winback — based on product behavior
• Designed emails with Gen Z tone, strong product benefits, and UGC integration
• Optimized subject lines + timing for higher open and click rates
Result-
Achieved 4X ROI within 30 days
increased engagement
improved repeat purchase rate
Skills & Tools
Klaviyo
Email Marketing
SMS Marketing
Audience Segmentation
Automation Flows
Email Design
0 likes · 10 views · Apr 23, 2026
Boosted Beauty ROI 4X in 30 days using Klaviyo with smart segmentation, high-converting flows and Gen Z-focused email + SMS campaigns
