Freelance Market Researchers in LisbonFreelance Market Researchers in Lisbon
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Shane Moran's avatar
Shane Moran
Lisbon, Portugal
Crafting Bold Brands from Data-Driven Insights
Crafting Bold Brands from Data-Driven Insights
Cover image for Transforming Tirecheck's Brand 🛞✨
Transforming Tirecheck's Brand 🛞✨
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15
Cover image for Quick Quotes - B2C Insurance🍯🐝
Quick Quotes - B2C Insurance🍯🐝
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11
Cover image for PM Consultancy - Personal Brand🙋🫵
PM Consultancy - Personal Brand🙋🫵
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3
Cover image for Notice This - Brand Identity ⚠️✅
Notice This - Brand Identity ⚠️✅
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7
Market Researcher(4)
Mariana Martins's avatar
Mariana Martins
Lisbon, Portugal
Creative Growth Marketer for Startups & Brands
5.0
Rating
13
Followers
Creative Growth Marketer for Startups & Brands
Cover image for I didn’t expect this project
I didn’t expect this project to become less about products and more about assumptions. The brief was to work on positioning within the sports nutrition space, which initially pointed towards familiar territory: ingredients, benefits, and competitor differentiation. But quite early in the work, that framing started to feel too narrow for what was actually going on in the category. Most brands are already clear on a functional level. People understand protein, creatine, recovery, performance. There isn’t much confusion there. The more interesting question became what those products sit inside, not what they contain. Training is a repeated behaviour, not a one-time decision. And over time, that repetition starts to shape identity in a way that individual product claims don’t fully capture. That shifted the work away from product messaging and towards something more structural: how meaning is created through use, not description. I put the full breakdown together here: https://1drv.ms/b/c/a88697ce8a50923a/IQDvWXdNo1aRR5cDO0pDJtnNARyhanwYCriAuItT0eX52Vw?e=mgq5wA
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61
Cover image for Customer journey audit framework demonstrating
Customer journey audit framework demonstrating how growth leaders can identify friction across acquisition, activation, engagement and retention. Includes assessment framework, prioritisation model and recommended actions.
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93
Cover image for Market Insight: Wellness & Fitness
Market Insight: Wellness & Fitness Growth A strategic market analysis exploring how wellness, fitness and healthtech brands can create sustainable growth beyond customer acquisition. This report examines emerging trends in activation, engagement and retention, highlighting where leading brands are focusing their efforts to improve customer lifetime value and long-term growth.
0
102
Cover image for Multi-Channel Recruitment Marketing for Medacs Healthcare
Multi-Channel Recruitment Marketing for Medacs Healthcare
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2
Market Researcher(3)
Maria Bexiga's avatar
Maria Bexiga
Lisbon, Portugal
Business Strategy & Execution for New Business Models
New to Contra
Business Strategy & Execution for New Business Models
Cover image for Led end-to-end market research projects,
Led end-to-end market research projects, from identifying key stakeholders and conducting expert interviews to synthesizing insights and translating them into strategic recommendations. Focused on uncovering market trends, validating opportunities, and supporting decision-making processes for new business initiatives. Worked closely with teams to ensure insights were actionable and aligned with business goals.
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25
Cover image for I was responsible for the
I was responsible for the development of a refurbished products business within a leading retailer in Portugal, taking the project from initial strategy through to implementation and commercial scaling. The work included: > Market and competitive analysis > Definition of value proposition and positioning > Business model structuring > Support on implementation and go-to-market This resulted in: > the successful launch of the business > revenue generation reaching millions > a scalable model aligned with circular economy principles
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43
Cover image for Designed and implemented two trade-in
Designed and implemented two trade-in and buyback programs from scratch, focused on extending product lifecycle and creating new revenue streams. This included defining the business model, operational flows, pricing logic, and customer journey, while aligning multiple stakeholders across the organization. The programs were built to support circular economy objectives while also delivering strong commercial performance.
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18
Cover image for Delivered AI-focused mentorship sessions aimed
Delivered AI-focused mentorship sessions aimed at improving productivity and decision-making in business contexts. Supported participants in identifying practical use cases, structuring workflows, and applying AI tools to real-world challenges. Focused on bridging the gap between theory and execution, ensuring that solutions were usable and aligned with business needs.
0
25
Market Researcher(2)
Raquel Ferreira's avatar
Raquel Ferreira
Lisbon, Portugal
Social Media Strategist | Growth & Conversion
New to Contra
Social Media Strategist | Growth & Conversion
Cover image for Many IT companies communicate in
Many IT companies communicate in highly technical terms, which can make it difficult for non-technical audiences to understand the real value behind their services. The challenge is not a lack of expertise, it is how that expertise is communicated. When technical topics are simplified and connected to real business impact, they become more relevant and easier to understand. A slow or poorly optimised website, for example, is not just a technical issue, it can directly affect user experience, trust, and revenue. The goal of this type of content is not immediate conversion, but awareness and education. By helping businesses recognise potential problems early, we create understanding, build trust, and position the brand as a reliable reference when solutions are needed. In the long term, clarity leads to authority, and authority leads to opportunity.
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25
Cover image for A Mother’s Day campaign concept
A Mother’s Day campaign concept designed for a restaurant, focused on emotional storytelling and audience engagement. The idea transforms a seasonal menu into a collection of personal stories, where each dish is inspired by the favourite meals of the mothers behind the team. Through short video content, these stories are shared alongside reflections on care, memory, and everyday moments of love. To extend the experience, the audience is invited to participate by suggesting dishes and sharing their own stories, creating a sense of collaboration between brand and community. The goal is to move beyond traditional promotional campaigns and create emotional relevance, strengthening the connection between brand and audience through authenticity and shared experience. This project completes a series of conceptual works exploring branding, content strategy, and audience connection across different industries.
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23
Cover image for Maison Noir is a conceptual
Maison Noir is a conceptual project developed to explore how a luxury watch brand can be positioned beyond visibility, focusing instead on perception, discretion, and long-term value. In a market often driven by status display and recognisable symbols, this project takes a different approach, building a brand that communicates through subtlety rather than exposure. The goal is to create a product that complements the individual, reinforcing presence without competing for attention. The brand is designed for women in positions of responsibility and influence, who value quality, intention, and timeless design over trends or over displays of status. Rather than appealing to a broad audience, Maison Noir focuses on resonance with a specific mindset, one that understands that true luxury is not about being seen, but about how one is perceived.
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52
Cover image for I’ve been working on a
I’ve been working on a conceptual project focused on building a clear and consistent brand strategy for a Pilates studio in a highly competitive market. The goal was to explore how a brand can stand out beyond trends, combining strong positioning, intentional communication, and content that connects with the right audience.
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44
Market Researcher(1)
Nirob Ahmed Shabuj's avatar
Nirob Ahmed Shabuj
Lisbon, Portugal
VA, B2B Lead Gen, Contact List and Market Research Expert
VA, B2B Lead Gen, Contact List and Market Research Expert
Cover image for Competitor Research and Data Analyst
Competitor Research and Data Analyst
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6
Cover image for Data Entry and Contact List Building Specialist
Data Entry and Contact List Building Specialist
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4
Cover image for Social Media and Project Manager
Social Media and Project Manager
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4
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Market Researcher(2)
Nayole Augusto's avatar
Nayole Augusto
proLisbon, Portugal
Comprehensive Market Research & Analysis Expert
1x
Hired
2
Followers
Comprehensive Market Research & Analysis Expert
Cover image for Strategic Market Research Initiative for Masters Program
Strategic Market Research Initiative for Masters Program
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16
Cover image for Content Research for Sound Therapy Business
Content Research for Sound Therapy Business
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20
Cover image for Implementing Monday.com for Ecommerce Store
Implementing Monday.com for Ecommerce Store
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25
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Market Researcher(2)
Christina Waterman's avatar
Christina Waterman
Lisbon, Portugal
Strategic UX Researcher & Brand Strategist
Strategic UX Researcher & Brand Strategist
Cover image for UX Manager
UX Manager
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2
Cover image for UX Lead
UX Lead
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4
Cover image for UX Consultant
UX Consultant
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0
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Market Researcher(1)