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Designed and implemented two trade-in and buyback programs from scratch, focused on extending product lifecycle and creating new revenue streams.
This included defining the business model, operational flows, pricing logic, and customer journey, while aligning multiple stakeholders across the organization.
The programs were built to support circular economy objectives while also delivering strong commercial performance.
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A product page shouldn’t make customers work to buy.
For this eCommerce PDP concept, I focused on removing the small points of friction that can quietly hurt conversions.
The experience brings the most important buying decisions together above the fold:
→ Clear product value proposition
→ Benefit-focused product visuals
→ Reviews and social proof
→ Pack/bundle selection to increase AOV
→ Subscribe & Save option for retention
→ Clear savings and pricing
→ Strong Add to Cart CTA
→ Payment trust signals
→ Shipping clarity
→ Ingredients & usage information
→ Mobile-friendly buying hierarchy
The goal wasn't simply to make the page look good.
It was to answer the questions a shopper has before buying:
What is this? Why do I need it? Can I trust it? Which option should I choose? What will it cost me?
Good eCommerce design reduces the distance between interest and purchase.
#eCommerce #Shopify #CRO #ProductDesign #UIUX #ShopifyDesign #ConversionRateOptimization
This is a really polished presentation. Nicely done!
ArcData develops an AI-based engine that helps accounting teams detect financial exceptions, prepare financial closes, and analyze contractual discrepancies.
Your role: Visual Identity Designer & Digital Media Designer.
Concepts explored:
Augmented Analysis: A visual metaphor for how AI targets and processes anomalies within massive volumes of contracts.
Established Trust: Adaptable for both dark and light modes, the design prioritizes strong contrast and highly legible typography to immediately inspire confidence among CFOs and auditors.
Deliverables provided to the client:
Vector logo system, delivered in monochrome, reversed white, and two-tone versions.
Corporate collateral and apparel kit: Simplified patterns for textile branding, ensuring no loss of detail during embroidery.
Web pack: HTML5 website banners, application header, and favicon.
Editable professional PowerPoint presentation template, including slide master management, along with typography and color palettes fully integrated into the theme.
Good call delivering mono and reversed versions. Which of the two concepts did the client go with?
With organizational AI becoming a priority focus for businesses across all industries, I have been doing research into best practices and strategy. One article I have published on the topic is "Which AI Platform Is Your Best Conductor?", which you can find here: https://www.iitrun.com/which-ai-platform-is-your-best-conductor/
I like how you frame AI platforms as conductors, it makes the selection process feel more intuitive