Maria Bexiga
Business Strategy & Execution for New Business Models
New to Contra
Maria is ready for their next project!
I built a live Base44 app for Yucca Paisagismo, a real Lisbon-based biophilic design studio.
For the #base44giveitaglowchallenge, I turned Yucca’s fragmented customer journey into a structured lead qualification and CRM system.
Before:
Yucca already had a beautiful website, Instagram, Linktree, portfolio, ebooks and Calendly, but enquiries were spread across different channels and still needed manual qualification.
After:
The new Base44 app guides visitors through the right path: private clients, corporate green gifts or business spaces.
It includes:
guided intake flows
AI assistant
service recommendation logic
file and reference uploads
private CRM
automated internal briefing email
final confirmation page
Calendly CTA
Automation:
When someone submits a request, the app stores the lead in the CRM, generates a recommendation, sends Yucca a structured internal briefing email and guides the client to book a free consultation.
Built in direct collaboration with the business owner, using Yucca’s real brand, services and project imagery.
Live app:
https://yucca-workspace-flow.base44.app/
Walkthrough:
https://www.loom.com/share/49cb6275ca1e43828dad2cbc33b11a32
LinkedIn post:
https://www.linkedin.com/posts/mariabexiga_giveitaglow-giveitaglow-ugcPost-7482141898795696128-YN-M/
Original business:
https://yuccapaisagismo.com/
https://www.instagram.com/yuccapaisagismo
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I was responsible for the development of a refurbished products business within a leading retailer in Portugal, taking the project from initial strategy through to implementation and commercial scaling.
The work included:
> Market and competitive analysis
> Definition of value proposition and positioning
> Business model structuring
> Support on implementation and go-to-market
This resulted in:
> the successful launch of the business
> revenue generation reaching millions
> a scalable model aligned with circular economy principles
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Designed and implemented two trade-in and buyback programs from scratch, focused on extending product lifecycle and creating new revenue streams.
This included defining the business model, operational flows, pricing logic, and customer journey, while aligning multiple stakeholders across the organization.
The programs were built to support circular economy objectives while also delivering strong commercial performance.
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Led end-to-end market research projects, from identifying key stakeholders and conducting expert interviews to synthesizing insights and translating them into strategic recommendations.
Focused on uncovering market trends, validating opportunities, and supporting decision-making processes for new business initiatives.
Worked closely with teams to ensure insights were actionable and aligned with business goals.
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Delivered AI-focused mentorship sessions aimed at improving productivity and decision-making in business contexts.
Supported participants in identifying practical use cases, structuring workflows, and applying AI tools to real-world challenges.
Focused on bridging the gap between theory and execution, ensuring that solutions were usable and aligned with business needs.
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