Maria Bexiga
Business Strategy & Execution for New Business Models
New to Contra
Maria is ready for their next project!
I was responsible for the development of a refurbished products business within a leading retailer in Portugal, taking the project from initial strategy through to implementation and commercial scaling.
The work included:
> Market and competitive analysis
> Definition of value proposition and positioning
> Business model structuring
> Support on implementation and go-to-market
This resulted in:
> the successful launch of the business
> revenue generation reaching millions
> a scalable model aligned with circular economy principles
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31
Designed and implemented two trade-in and buyback programs from scratch, focused on extending product lifecycle and creating new revenue streams.
This included defining the business model, operational flows, pricing logic, and customer journey, while aligning multiple stakeholders across the organization.
The programs were built to support circular economy objectives while also delivering strong commercial performance.
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5
Led end-to-end market research projects, from identifying key stakeholders and conducting expert interviews to synthesizing insights and translating them into strategic recommendations.
Focused on uncovering market trends, validating opportunities, and supporting decision-making processes for new business initiatives.
Worked closely with teams to ensure insights were actionable and aligned with business goals.
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13
Delivered AI-focused mentorship sessions aimed at improving productivity and decision-making in business contexts.
Supported participants in identifying practical use cases, structuring workflows, and applying AI tools to real-world challenges.
Focused on bridging the gap between theory and execution, ensuring that solutions were usable and aligned with business needs.
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9