Visual Identity & Digital Media Design for AI Accounting PlatformVisual Identity & Digital Media Design for AI Accounting Platform
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Tarik's avatar
Tarik Zoubir
• Oct 5
ArcData develops an AI-based engine that helps accounting teams detect financial exceptions, prepare financial closes, and analyze contractual discrepancies.
​Your role: Visual Identity Designer & Digital Media Designer.
​Concepts explored:
​Augmented Analysis: A visual metaphor for how AI targets and processes anomalies within massive volumes of contracts.
​Established Trust: Adaptable for both dark and light modes, the design prioritizes strong contrast and highly legible typography to immediately inspire confidence among CFOs and auditors.
​Deliverables provided to the client:
​Vector logo system, delivered in monochrome, reversed white, and two-tone versions.
​Corporate collateral and apparel kit: Simplified patterns for textile branding, ensuring no loss of detail during embroidery.
​Web pack: HTML5 website banners, application header, and favicon.
​Editable professional PowerPoint presentation template, including slide master management, along with typography and color palettes fully integrated into the theme.
Visual DesignBrand DesignPresentation DesignAdobe IllustratorFigmaMicrosoft PowerPoint
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Rafee 's avatar
Rafee Alam
pro
• Oct 5
Good call delivering mono and reversed versions. Which of the two concepts did the client go with?
Tarik's avatar
Tarik Zoubir
• Oct 5
The both
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