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A personal identity experiment for Super Intelligence.
The symbol combines a star and the letters SI into one compact mark.
Logo design + motion.
Excellent use of geometry in the logomark!
Good design
The S doubling as a star works well. Did you try other ways of cutting it before landing here?
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Related posts
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
This is my biggest client success story of my carreer.
It's hard to capture 3+ years of work into a single use case page.
Though I gave it a try (it's never perfect 😉)
Read the use case here and let me know what you think of the work. Thanks!🤙🏻
Distilling three years of multidisciplinary work into one use case page is the real craft here, Tim. Long-term client relationships are the best portfolio proof there is. Congrats on the DeFi brand journey.
Hourfield is a 16-second 16:9 launch film for products that organise people's time: calendars, schedulers, booking and reservation apps, planners. Retype a few short lines, drop in your logo and rename the calendar's days and tiles (meetings, table bookings, classes, shifts): the week re-plans itself on screen and the film lands on your logo lockup. Our second version, Maréva, a fictional table-booking app, turns the working week into an evening of reservations on the same animation and timing.
Built end-to-end through the SVGator MCP server. The calendar that re-plans its own week, the orbit that swirls into a single dot and the lines centred by their real letter shapes (fonts measured, not eyeballed) were computed in Python and written straight into a live SVGator project as 780 editable keyframes; I directed every note and finished it in the canvas. Maréva was made the same way, on the same timeline. Everything stays a real layer: 50 live text layers, named elements (headline, logo, product-name, tagline) and one logo image animated in two moments.
Yes, there is a lot to edit: every line of the story, a whole week of calendar tiles, a palette in nine roles. A full rebrand takes longer than five minutes, and that is the honest trade: it shows how much a single SVGator file can carry, and how MCP makes a detailed, story-driven film practical to re-make, not just to watch.
Links:
▶ Template (SVGator)
▶ Demo video, A → B
Love the smooth flow and the text animation! Good luck!