I was responsible for the development of a refurbished products business within a leading retailer in Portugal, taking the project from initial strategy through to implementation and commercial scaling.
The work included:
> Market and competitive analysis
> Definition of value proposition and positioning
> Business model structuring
> Support on implementation and go-to-market
This resulted in:
> the successful launch of the business
> revenue generation reaching millions
> a scalable model aligned with circular economy principles
A bookkeeper who only reconciles is doing half the job. 📊
Debits equal credits. The bank statement matches. The books are "balanced." But do the numbers actually make sense?
Good bookkeeping isn't about matching figures. It's about understanding the business:
✅ How it really earns and spends, from scratch
✅ What the P&L, balance sheet and cash flow are telling you
✅ Where the business can go, based on the numbers it has today
When your numbers make sense, you can spot trends early, fix the leaks, and plan growth with confidence. That's the difference between a bookkeeper who records the past and one who helps shape the future.
Don't just balance the books. Understand the business. 💡
💬 What's the one number in your business you still don't fully understand? Tell me below.
Follow me for more bookkeeping and accounting insights.
I wanted to create something that felt like a real fashion brand had already existed for years.
Not just a homepage. Not a collection of pretty screens. An actual store, with its own identity, imagery, products, interactions and all the small details that make a website feel complete.
That idea became NARROWFORM.
I created the brand and name, developed the art direction, produced the fashion and product imagery, designed the entire interface and shopping experience, and built the website myself.
I wanted the concept to hold up beyond the first impression, so I built the experience all the way through:
Product discovery
Product pages
Cart interactions
Checkout
Simulated payment
Cookie consent
Responsive layouts
Mobile interactions
And the smaller interface states throughout the experience
The imagery was created specifically for NARROWFORM using generative tools, then refined and directed to fit the same visual language as the website.
The result is a complete fashion e-commerce concept that you can actually explore.
This is probably the most involved project I've made so far, because I wasn't trying to design a website around an existing brand.
I wanted to create the brand, then build the website that belonged to it.