Multi-Channel Recruitment Marketing for Medacs Healthcare

Delivered multi-channel recruitment marketing campaigns supporting international healthcare hiring across multiple regions and candidate segments. Managed candidate attraction, engagement, and employer brand communications across email, social, digital content, automation, and campaign activity.

Developed and executed candidate attraction and engagement campaigns across multiple healthcare recruitment brands

Managed multi-channel recruitment marketing across email, social media, web content, and digital campaigns

Created targeted candidate messaging and recruitment content aligned to audience behaviour and hiring goals

Designed branded visual assets for recruitment campaigns, social media, promotional materials, and employer branding initiatives

Built and optimised lifecycle and marketing automation campaigns to improve candidate engagement and retention

Managed inbound social media communications and candidate engagement across multiple brand channels

Supported recruitment event marketing and exhibition activity through campaign promotion and branded collateral

Collaborated with internal stakeholders to align marketing activity with recruitment priorities and business objectives

Tracked campaign performance and produced monthly reporting on candidate attraction, engagement, and retention metrics

Managed GDPR and candidate consent processes within marketing communications and database workflows

Increased candidate application flow by 30% through targeted recruitment campaigns and audience segmentation

Improved email engagement rates by 38% through more personalised and data-driven communications

Expanded employer brand visibility across key international healthcare recruitment markets

Improved candidate engagement and retention through lifecycle-focused automation campaigns

Strengthened recruitment funnel performance through more consistent multi-channel marketing activity