Transforming Tirecheck's Brand 🛞✨
Shane Moran
Solution:
The refreshed Tirecheck brand and visual identity were pivotal in helping the company secure exclusive contracts with 90% of original equipment manufacturers (OEMs). This success underscored the effectiveness of our strategic approach and the powerful impact of a cohesive brand identity.
What I Did:
Conducted workshops
Handled accounts
Performed research and interviews
Managed the project
Collaborated across different teams
Delivered presentations
What I Learned:
Good briefs save time and resources.
Big clients have the same problems as small clients but have the resources to solve them.
Decisions backed by research win the day – they should be peppered, not hammered.
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Brief:
Tirecheck, a company specialising in Tire Pressure Monitoring Systems (TPMS), needed to elevate its brand from a behind-the-scenes service supplier to a recognisable and trusted solutions provider in the industry.
Client Business Problem:
Competing on price was unsustainable.
Each new client required a new, customised service approach.
Audience-Level Challenges:
EU legislation making TPMS products mandatory by 2023.
Concept Development:
We embarked on an extensive brand strategy for Tirecheck, aiming to redefine their market presence. Our approach included a comprehensive brand audit and in-depth audience and staff interviews to understand the existing brand perception and uncover opportunities for
Solution:
We transformed Tirecheck, a €20 million annual turnover business, with a brand refresh that resonated across all touchpoints. We applied the new brand and product architecture to their new website, ensuring a consistent and engaging user experience. This rebranding effort also contributed to Tirecheck's success at international trade shows, enhancing their market presence and appeal.
Process:
Workshops: Conducted two 4-hour sessions over two days using Miro with five senior members (four engineers and one sales representative).
Brand Audit - MVP: Conducted a minimal viable product (MVP) brand audit to assess current brand strengths and weaknesses.
Interviewed Leadership: Conducted four 20-minute interviews with key leadership to gather insights and perspectives.
Competitor Review: Analyzed five key competitors to understand market positioning and opportunities.
Research:
Qualitative: Gathered insights from over 100 staff members.
Quantitative: Interviewed the commercial director of a major company.
Positioning: Defined Tirecheck's unique position in the market to differentiate from competitors.
Brand Messaging: Crafted clear and compelling brand messages to communicate Tirecheck’s value proposition.
Personality: Established a brand personality that resonates with target audiences, emphasizing innovation and reliability.
Brand Identity: Developed three logo options (mild, medium, and spicy) and a visual identity that reflects Tirecheck's values and market positioning.
Brand Presence: Enhanced Tirecheck's presence across various platforms to ensure consistent brand messaging.
Core Offer: Clarified and communicated Tirecheck's core offerings to streamline service delivery.
We transformed Tirecheck, a €20 million annual turnover business, with a brand refresh that resonated across all touchpoints. We applied the new brand and product architecture to their new website, ensuring a consistent and engaging user experience. This rebranding effort also contributed to Tirecheck's success at international trade shows, enhancing their market presence and appeal.
Deliverables:
Brand Strategy
Brand Audit
Audience & Staff Interviews
Logo & Visual Identity
Brand Style Guidelines
Corporate Photography: Conducted shoots in four different countries, capturing people, action shots, and locations.
Website Design & Development: Launched in two stages with multiple languages and integrated Pipedrive CRM.
3D Product Renders
Exhibition Design: Large-scale prints and animated slides.
Presentation Template
Copywriting
Apparel
Brand Roadmap
Vision, Mission & Values
Customer Persona
Brand Guidelines
Stationery
Sales Decks: Created in PowerPoint and Google Slides.
Datasheets: Downloadable content.
Animations
Client testimonial
For two the past couple of years, Shane and Dan have been instrumental in helping us reshape our brand, TireCheck. Thanks to their expertise and guidance, we've developed a brand identity that better reflects our commitment to our customers and our drive for excellence.
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Posted May 16, 2024
Revamped Tirecheck's brand identity, boosting recognition and securing exclusive OEM contracts.
