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A Mother’s Day campaign concept designed for a restaurant, focused on emotional storytelling and audience engagement.
The idea transforms a seasonal menu into a collection of personal stories, where each dish is inspired by the favourite meals of the mothers behind the team. Through short video content, these stories are shared alongside reflections on care, memory, and everyday moments of love.
To extend the experience, the audience is invited to participate by suggesting dishes and sharing their own stories, creating a sense of collaboration between brand and community.
The goal is to move beyond traditional promotional campaigns and create emotional relevance, strengthening the connection between brand and audience through authenticity and shared experience.
This project completes a series of conceptual works exploring branding, content strategy, and audience connection across different industries.
The network for creativity
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