Business Strategy Projects in Lisbon

Business Strategy Projects in LisbonBusiness Strategy Projects in Lisbon

Brand Strategy & Growth Architecture Program

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Branding, Web Design & Positioning Brand strategy and website structure developed for a Lisbon-based buyer’s agent supporting international clients relocating to the city. Although the company operated as an advisory service rather than a traditional brokerage, this distinction was unclear in its presentation. I repositioned the business from property seller to decision partner, shifting communication away from listings and toward guidance, neighbourhood insight and long-term suitability. I defined the strategic framework, tone of voice and visual direction, working with a graphic designer who developed the brand identity within that structure. The website architecture was rebuilt around relocation scenarios and advisory value rather than inventory browsing.

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50

Cover image for I was responsible for the

I was responsible for the development of a refurbished products business within a leading retailer in Portugal, taking the project from initial strategy through to implementation and commercial scaling. The work included: > Market and competitive analysis > Definition of value proposition and positioning > Business model structuring > Support on implementation and go-to-market This resulted in: > the successful launch of the business > revenue generation reaching millions > a scalable model aligned with circular economy principles

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33

Cover image for Boosted Amazon Sales by 57% in First Full Month of Management

Boosted Amazon Sales by 57% in First Full Month of Management

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8

Cover image for Self-Service Implementation Initiative

Self-Service Implementation Initiative

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3

Cover image for TAP AIR PORTUGAL - PROMOTIONAL POSTER

TAP AIR PORTUGAL - PROMOTIONAL POSTER

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6

Cover image for Service Design to bring an early-stage industry together

Service Design to bring an early-stage industry together

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Concept, Brand Creation & Platform Build ARIE was conceived and built as a streaming platform, replacing This is Artify. The aim was to move from one-off workshops to a coherent product where artists develop through continuity. I created the name, tone of voice and visual identity to position ARIE as an editorial platform while staying accessible to self-taught artists. I structured and launched the product on Uscreen, defining architecture, navigation and content categories. I built operating system: artist selection and direction, end-to-end course production, workflows in Slack and Asana, and social strategy.

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66

Cover image for Designed and implemented two trade-in

Designed and implemented two trade-in and buyback programs from scratch, focused on extending product lifecycle and creating new revenue streams. This included defining the business model, operational flows, pricing logic, and customer journey, while aligning multiple stakeholders across the organization. The programs were built to support circular economy objectives while also delivering strong commercial performance.

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Cover image for Zendesk Migration

Zendesk Migration

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Cover image for Success Story: A New Agency's Journey from Ambition to Impact

Success Story: A New Agency's Journey from Ambition to Impact

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Cover image for Led end-to-end market research projects,

Led end-to-end market research projects, from identifying key stakeholders and conducting expert interviews to synthesizing insights and translating them into strategic recommendations. Focused on uncovering market trends, validating opportunities, and supporting decision-making processes for new business initiatives. Worked closely with teams to ensure insights were actionable and aligned with business goals.

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14