Business Strategy Projects in Lisbon

Business Strategy Projects in LisbonBusiness Strategy Projects in Lisbon

Brand Strategy & Growth Architecture Program

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Cover image for Self-Service Implementation Initiative

Self-Service Implementation Initiative

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3

Branding, Web Design & Positioning Brand strategy and website structure developed for a Lisbon-based buyer’s agent supporting international clients relocating to the city. Although the company operated as an advisory service rather than a traditional brokerage, this distinction was unclear in its presentation. I repositioned the business from property seller to decision partner, shifting communication away from listings and toward guidance, neighbourhood insight and long-term suitability. I defined the strategic framework, tone of voice and visual direction, working with a graphic designer who developed the brand identity within that structure. The website architecture was rebuilt around relocation scenarios and advisory value rather than inventory browsing.

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35

Cover image for Service Design to bring an early-stage industry together

Service Design to bring an early-stage industry together

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12

Cover image for Boosted Amazon Sales by 57% in First Full Month of Management

Boosted Amazon Sales by 57% in First Full Month of Management

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8

Cover image for TAP AIR PORTUGAL - PROMOTIONAL POSTER

TAP AIR PORTUGAL - PROMOTIONAL POSTER

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5

Cover image for Success Story: A New Agency's Journey from Ambition to Impact

Success Story: A New Agency's Journey from Ambition to Impact

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4

Cover image for Zendesk Migration

Zendesk Migration

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5

Concept, Brand Creation & Platform Build ARIE was conceived and built as a streaming platform, replacing This is Artify. The aim was to move from one-off workshops to a coherent product where artists develop through continuity. I created the name, tone of voice and visual identity to position ARIE as an editorial platform while staying accessible to self-taught artists. I structured and launched the product on Uscreen, defining architecture, navigation and content categories. I built operating system: artist selection and direction, end-to-end course production, workflows in Slack and Asana, and social strategy.

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