Freelance Meta Ads Experts in LagosFreelance Meta Ads Experts in Lagos
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Samuel Olowo's avatar
Samuel Olowo
proLagos, Nigeria
AI Video & Motion Designer | Product Demos, Explainers & Ads
    5.0
    Rating
    28
    Followers
AI Video & Motion Designer | Product Demos, Explainers & Ads
Cover image for THE MAN WHO ALWAYS SAID
THE MAN WHO ALWAYS SAID “TOMORROW.” 💔 Sometimes we don't lose people because we don't love them. We lose them because we keep thinking there's still time. “I'm busy today.” “I'll call tomorrow.” “I'll visit next weekend.” Until one day... tomorrow never comes. The saddest part? He wasn't a bad son. He was just too busy building his life to notice that his mother was becoming a memory. “I came, Mama.” That line hits differently when you realize he finally came... but she wasn't there anymore. Maybe someone is waiting for your call today. Maybe someone is waiting for you to come home. Don't wait until you miss them to realize how much they mattered. Who is the first person you're calling after watching this? ❤️ Drop their name or tell us what you'd say to them. 👇🏾
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Cover image for The Water You See Isn't
The Water You See Isn't Always the Water You Should Drink Water can look perfectly clear and still contain things we cannot see. This 30-second cinematic concept was created to turn that simple insight into a visual story. The film follows a single drop of water from its journey through nature into an environment where hidden contaminants become part of the story. Although the water still appears clear, the viewer is taken beneath the surface to reveal the unseen problem. The narrative then transitions naturally toward the solution: water purification. Rather than beginning with the product, the concept first establishes the problem, helps the viewer understand it visually, and then introduces the product as the natural answer. Creative Structure Scene 1 - The Journey A single water droplet travels from the sky into a natural stream. Scene 2 - The Hidden Problem The water still looks clear, but the invisible world beneath the surface reveals why appearance alone is not enough. Scene 3 - The Solution The water enters a purification system and emerges clean, ending with a premium product hero shot. Creative Objective The goal was to demonstrate how AI-generated video can be used for more than visually impressive content. This concept combines: Cinematic storytelling Educational advertising Product visualization Problem-to-solution narrative structure Continuous scene continuity AI-powered commercial production Final Message CLEAR DOESN'T ALWAYS MEAN CLEAN. TRUST WHAT YOU DRINK.
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Cover image for 🍊 From a seed to
🍊 From a seed to a glass of fresh orange juice created as one cinematic story with AI. I wanted to experiment with something different. Instead of creating a random AI video, I wanted to tell the complete lifecycle of an orange in just 30 seconds. The challenge was making everything feel connected. So I broke the story into 3 separate 10-second scenes: 🌱 Scene 1: A seed breaks open underground and grows into a young orange plant. 🌳 Scene 2: The same plant continues growing into a mature orange tree, producing flowers and eventually green oranges. 🍊 Scene 3: The same orange ripens, gets harvested, sliced open, and transforms into a refreshing glass of orange juice. The most important part wasn't just generating the scenes. It was prompt continuity. For every scene, I carefully instructed the AI to: → Continue from the exact final frame of the previous scene → Maintain the same environment and lighting → Keep the same plant and eventually the same orange → Maintain the same camera language and visual style → Treat all three clips as one continuous story I also designed the audio progression so the music would feel like it was building throughout the entire 30 seconds, instead of restarting after every clip. The result? Three separate AI-generated videos that come together to tell one complete story: SEED → PLANT → TREE → FLOWER → FRUIT → JUICE. This is something I'm beginning to enjoy more about AI filmmaking. It's not just about typing a prompt and generating something beautiful. The real creative work is in thinking about the story, continuity, transitions, camera movement, and how every generated scene connects to the next. AI is becoming a powerful creative tool. But the storytelling still starts with the person behind the prompt. 🍊🎬 #AIVideo #AIFilmmaking #GoogleFlow
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Cover image for Luminovo — SaaS Product Explainer
Luminovo — SaaS Product Explainer & UI Motion Graphics A cinematic SaaS product video showcasing Luminovo, a software platform designed to simplify electronics development and supply chain workflows. The video combines sleek dashboard animations, floating interface elements, dynamic typography, and smooth 3D-style transitions to present complex software features in a clear and visually engaging way. Creative Highlights: Modern SaaS UI animation and product visualization Cinematic camera movements and smooth transitions Animated data dashboards and interface elements Clean typography and premium motion graphics Consistent branding and visual storytelling A strong example of how thoughtful motion design can turn complex software workflows into an engaging product presentation.
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Meta Ads Expert(3)
Ola Mike Esan's avatar
Ola Mike Esan
proLagos, Nigeria
Google & Meta (Facebook/Instagra) Ads Expert | AI Automation
    1x
    Hired
    5.0
    Rating
    17
    Followers
Google & Meta (Facebook/Instagra) Ads Expert | AI Automation
Cover image for Facebook Ads Targeting Just Changed!
Facebook Ads Targeting Just Changed! Here's What It Means… Meta just quietly rolled out a new AI targeting feature, and I think it's more interesting for where it's heading than what it actually does right now. Let me break it down. Inside Ads Manager, at the ad set level under detailed targeting, some accounts now have a new option: "Describe your audience." Instead of manually scrolling through interest categories trying to guess the right ones, you literally write a description, up to 2,000 characters, of who your ideal customer is, and Meta's AI generates relevant detailed targeting suggestions based on that. For example: "small to medium business owners currently running their own Meta ads" or "in-house performance marketers running ads for large corporations." You paste that in, hit generate, and it spits out targeting categories that match. Full disclosure, when I tested this live, it was buggy and didn't generate anything. Worth flagging because new Meta features often roll out rough before they're stable. But I'd tested it earlier and it worked fine, and honestly the suggestions were solid, it even surfaced targeting options I didn't know existed, despite having run ads on my own business for years. Here's the honest take on where this stands right now: in its current form, it's mostly just a time-saver. It helps you find relevant categories faster and might unearth options you'd missed. But detailed targeting itself has become far less influential in how Meta actually decides who sees your ads compared to a few years ago, everything you select is treated more as a "suggestion" than a hard rule these days. But here's why I think this feature actually matters long-term: I'm confident this evolves into something bigger. Right now, your description gets translated into pre-existing categories. Eventually, I'd expect Meta to skip that translation step entirely and target directly off your description , letting you get incredibly specific instead of being boxed into broad existing categories. Think about the difference between "people interested in marketing" (a huge, vague category) versus "in-house performance marketers running Meta ads for large corporations" (a tiny, precise group that's exactly who you want). If Meta can eventually target that specifically, you could reach far fewer people, spend less overall, and get equal or better results, because you're not paying to reach anyone outside your actual audience. This would likely mean higher cost per impression for that hyper-specific audience (great for Meta's revenue), but potentially much stronger ROI for advertisers who know exactly who they're trying to reach. Worth keeping an eye on. If your account has this feature, it costs nothing to test it and see what it surfaces, even in its current limited form, it might reveal targeting options you've been missing. Follow along, I'll keep you updated as this rolls out further. 👀
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Cover image for Running Meta Ads is EASY
Running Meta Ads is EASY Once You Understand This With everyone's feed getting flooded with obvious AI-generated content, there's one strategy that's actually working better than ever right now, and it's the exact opposite of AI slop: using real creators in your ads. Here's why this matters. Nobody's favorite creator is AI-generated. People trust real humans they already follow, not generic content. So instead of fighting that, you lean into it, you partner with creators who already have your audience's attention and trust, and you use that in your ads. The ad format for this is called Partnership Ads. It's when a creator's profile and your business's profile are both tied to the ad, so you're tapping directly into their audience, the people who are already primed to pay attention because it's coming from someone they follow. And the data backs this up hard: partnership ads see a 13% higher click-through rate and a 71% higher brand lift compared to regular ads. That's not a small bump, that's a meaningfully different result. Here's how to actually find the right creator and make this work: 1. Know your audience first, then match the creator to them Don't just pick whoever has the biggest following. Pick someone your specific target audience already follows and trusts for that topic. A creator can have millions of followers and still be the wrong fit if their audience doesn't overlap with your buyers. Relevance beats reach every time here. 2. Use the Creator Marketplace to shortcut the search It analyzes your business account and suggests relevant creators automatically. Start with the ones already actively doing partnership ads with other brands, they're more likely to respond, and if brands are already spending budget with them, there's a good chance it's working. 3. Send outreach through the platform, not cold DMs Generic "we'd love to work with you" messages get ignored, especially by bigger creators drowning in inbound. Messaging through the Creator Marketplace routes into a separate inbox that creators actually check for business inquiries, way better response rate. 4. Get usage rights, not just a post This is the part people skip. A creator posting once to their own audience gets you a short burst of visibility, most of the value disappears within 24 hours. But if you negotiate permission to run their content as paid ads, you can keep leveraging their trust and face for months, sometimes years. Often costs little to nothing extra to add this in. 5. Work with a few creators, not just one Results can vary creator to creator. Start with 2-4 rather than betting everything on a single partnership. Increases your odds that at least one significantly outperforms your standard ads. 6. Be specific about some things, flexible on others Be crystal clear on the call-to-action and the hook structure (ask for multiple different openings/hooks so you get more usable creative variations). But let the creator write their own script and delivery, they know how to talk to their own audience better than you do. Don't over-direct the creative itself. One more thing worth checking before you partner with anyone do your due diligence. Have they talked about your product category before? Was it positive? Any past controversy that could reflect on your brand? Worth a quick check before committing. Bottom line: in a feed full of obviously-AI content, a real trusted face recommending your product is one of the strongest scroll-stoppers left. Worth testing even with a modest budget. Follow along, more of these breakdowns coming. 👀
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Cover image for This is not about a
This is not about a targeting fix or a bidding hack, it's about something a lot of advertisers refuse to consider. Let me tell you about a client I took on. This business had ads that used to work really well. Solid return on ad spend, consistent sales, all built around one product, a bestseller that was great for bringing in new customers. Then slowly, over time, results just... died. Not overnight. Just a steady decline until they were unprofitable across the board. The obvious answer would be "ad fatigue, right? Just refresh the creative." Except they'd already done that. New ads, new angles, tested regularly. Still declining. So something else was going on. Here's what I found when I actually dug in: the reviews for that hero product weren't great. Not terrible, just... "fine." "A bit disappointing." "There are better alternatives." And they had direct competitors selling something very similar, with better reviews. That gap was quietly killing their ability to acquire customers, no matter how good the ad creative was. So here's the uncomfortable truth in this: your ads don't operate in a vacuum. People don't just click and buy blindly anymore. They check reviews, they ask a friend, increasingly they'll even ask ChatGPT "is this actually good, or is there something better?" And your ad is only as strong as what happens when someone goes looking for a second opinion. There's also a compounding effect most people don't think about, negative word of mouth spreads faster and harder than positive word of mouth. One bad experience gets told to friends, who tell their friends. It snowballs quietly in the background while you're staring at your ad account trying to figure out why performance dropped. The real question isn't "is my product good?" It's "is my product better than the alternative someone can find in 30 seconds of searching?" That's the actual bar. So what do you actually do if this is happening to you? → Go straight to your reviews; the bad ones AND the good ones. Bad reviews tell you exactly what to fix. Good reviews tell you what to lean into and emphasize more. → Don't scale spend on a product with mediocre feedback. It just accelerates the negative word of mouth. Fix the product experience first, then pour fuel on it. → If one part of your range has strong reviews and another doesn't, consider shifting your ad budget toward what's actually earning trust, rather than what's just good at grabbing initial attention. In this case, the fix wasn't a new campaign structure or a smarter bid strategy. It was telling the client to stop aggressively pushing the one product with weak reviews and shift toward products people were actually raving about. Painful short-term call. Completely turned the account around. Sometimes the biggest lever in your ad account isn't in your ad account at all. Follow along, more real breakdowns like this coming. 👀
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Cover image for I keep seeing the same
I keep seeing the same Facebook Ads myths repeated over and over, and they're genuinely costing people money. So let's clear these up, one by one. Myth 1: Targeting is the most important thing to get right; It's really not, not anymore. Meta is genuinely good at finding the right people now. If your campaign isn't working, it's rarely a targeting problem (unless you've made it way too restrictive). The real levers are your offer, is it actually better than what your competitors offer, and your creative. Most advertisers obsess over targeting and barely touch their creative. That's backwards. Myth 2: Testing is the only way to learn; Testing matters, but it's slow. The faster way to learn is modeling, looking at ads that are already proven to work and using them as your starting point instead of reinventing everything from scratch. Myth 3: You need a big budget for Facebook Ads to work; False. Start small, learn what works, then scale. In fact, your best ROAS numbers often come from smaller budgets, because Meta puts your ads in front of the best-fit people first, and the bigger you scale, the more you dilute into a slightly-less-perfect audience. Bigger budgets don't cause better results, they just tend to belong to bigger brands with stronger offers already. Myth 4: You can't sell directly with Facebook Ads; Also false. Most successful campaigns are direct-to-offer. The nuance is price point, cheaper products (under ~$100) almost have to go direct, while higher-ticket offers need more warming up first. But "direct selling doesn't work" isn't the real issue, usually it's the offer or the creative that's weak. Myth 5: Facebook Ads only work for cheap products; This one genuinely bugs me. The businesses getting insane ROAS (like 50x, 70x) are almost always the ones with high customer lifetime value, not low prices. High-ticket just requires a different strategy, more touchpoints, testimonials, multiple calls to action, not a "this platform doesn't work for me" conclusion. Myth 6: You can only scale budgets 10% at a time; Outdated advice. Depending on your budget size, you can often scale by 50-100%+ without tanking your results. Smaller budgets can jump bigger percentages; larger budgets need smaller, more careful increments. Myth 7: Avoid the learning phase at all costs; The learning phase isn't the enemy, it's Meta figuring out how to get you the best results. It typically only lasts 24-48 hours, and avoiding all changes to dodge it actually holds your account back more than it helps. Myth 8: Retargeting is pointless now; Meta automates a lot of retargeting these days, sure. But if you want different messaging or offers for warm audiences vs. cold ones, you still need dedicated retargeting campaigns. It's not dead, it's just more selective now. Myth 9: Followers don't matter; Trying to build an audience organically to skip ads entirely? Doesn't really work anymore. But having a credible follower count still matters, when a cold audience clicks through to check you out, a dead or tiny profile can quietly kill conversions. Myth 10: New ad accounts can't run sales/lead campaigns; Huge one. People think they need to "warm up" a new account with traffic campaigns first. That's similar to training for a marathon by swimming. Run the actual campaign type you want results from, conversions, leads, sales, even if it's rough at first. That's literally how the account learns and improves. Myth 11: Video always outperforms images; Not true. It depends heavily on your product, audience, and industry. Test both, don't default to video just because it's trendy. Honestly, the common thread through almost every one of these? People find the wrong explanation for why their campaign underperformed, and then "fix" the wrong thing. Offer and creative fix way more problems than people give them credit for. Follow for more of these breakdowns, trust me, there's more where this came from. 👀
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Meta Ads Expert(8)
Oluwaseun Aderemi 's avatar
Oluwaseun Aderemi
Lagos, Nigeria
Digital Growth Architect | 14x ROAS Framework
    5.0
    Rating
    14
    Followers
Digital Growth Architect | 14x ROAS Framework
Cover image for Pinterest SEO for a Nigerian
Pinterest SEO for a Nigerian Ready-to-Wear Brand Can Pinterest actually generate meaningful organic visibility for a Nigerian fashion brand? We tested it with Kicks RTW, a ready-to-wear fashion brand in Ibadan. Instead of treating Pinterest as another place to repost Instagram content, we approached it through search intent and visual discovery. We built content around: Nigerian fashion Ready-to-wear gowns Ibadan fashion Bubu styles Wedding guest outfits Eid and Ileya fashion Luxury ready-to-wear Specific customer fashion interests Over approximately five months, the account generated 109K+ organic visibility. A 90-day Pinterest Analytics snapshot recorded: 87,777 impressions 4,090 engagements 264 saves 49,390 total audience 2,730 engaged audience One Pin generated 22,919 impressions, while several others generated more than 11,000 impressions each. The bigger lesson wasn't simply the number of impressions. It was what happened when fashion content was created around what customers were actually trying to discover, rather than simply posting another product photo. Pinterest became another layer of the brand's search and discovery ecosystem. The result: a growing visual footprint that gave the brand additional opportunities to be discovered organically. Read the full case study → (https://tangiblegrowthagency.com/pinterest-for-nigerian-fashion-brands/)
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Cover image for Objective: Design, build, and optimize
Objective: Design, build, and optimize live digital web assets with a focus on technical search engine optimization (SEO), Answer Engine Optimization (AEO), and organic traffic conversion funnels. Technical Infrastructure: Implementation of structured data schema, site performance optimization, custom metadata architecture, and search indexation management. Analytics & Diagnostic Setup: Integration and tracking configuration across Google Analytics 4 (GA4) and Google Search Console (GSC) to diagnose traffic fluctuations, user behavior, and conversion drop-offs. Content & Search Strategy: Keyword intent mapping, technical audit execution, and organic acquisition workflows tailored for high-visibility search positioning.
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Cover image for Digital Growth Campaign for Nigerian Beauty Brand
Digital Growth Campaign for Nigerian Beauty Brand
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Cover image for Meta Ads Performance Audit and Optimization
Meta Ads Performance Audit and Optimization
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Meta Ads Expert(7)
AJETOMOBI JAMIU EDDIE GARNER's avatar
AJETOMOBI JAMIU EDDIE GARNER
Lagos, Nigeria
Shopify, Framer & Replo Dev | Marketer & B2C Sales Expert
    5.0
    Rating
    116
    Followers
Shopify, Framer & Replo Dev | Marketer & B2C Sales Expert
Cover image for Why SEO Is the Only
Why SEO Is the Only Employee That Works 24/7 Without Asking for a Salary Imagine hiring an employee who works every single day, never takes a break, never calls in sick, and keeps bringing customers to your business even while you're asleep. That's exactly what Search Engine Optimization (SEO) can do. Unlike paid ads that stop the moment your budget runs out, SEO helps your business appear when people search for products or services like yours on Google. For example, if you own a furniture store in Port Harcourt and someone searches "best furniture shop in Canada," "best restaurant in Florida" wouldn't you want your business to appear on the first page? That's the power of SEO. SEO isn't about tricking Google. It's about helping Google understand that your business is relevant, trustworthy, and useful to potential customers. The businesses that invest in SEO today often enjoy free, consistent traffic for months and even years. Think of Meta Ads as renting a house you get results while you pay. Think of SEO as owning the house you continue enjoying the benefits long after the initial investment. Question for you: If your business could rank on the first page of Google for one keyword, what keyword would you want it to be? Share your answer in the comments sections.
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Cover image for I have been quietly building,
I have been quietly building, learning, and improving behind the scenes… now I am ready for more. I am currently open to work and available to take on new projects. I help businesses grow online through: • Website design (Shopify, WordPress and more) • Meta ads that actually convert • SEO and store optimization • Social media growth and management • Email marketing setup and flows I focus on one thing: results. Not just making things look good, but making them work. If you are building something and need someone who understands both design and marketing, let’s talk. Or if you know someone who might need my help, I would appreciate a referral. #OpenToWork #DigitalMarketing #Shopify #WebDesign #MetaAds #Freelancer
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Cover image for Digital Marketing Campaign for Rocío Sereno
Digital Marketing Campaign for Rocío Sereno
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Cover image for One of my clients, Puppies
One of my clients, Puppies Yoga, has been getting some amazing customer reviews. And honestly, this is why I always tell local business owners: your Google presence matters. Your Google Business Profile is not just a listing. It can be one of the first places a potential customer meets your business. I help local businesses set up and manage the Google side properly, including Google Business Profile optimization, Google Ads, GA4 tracking and Google Merchant Center. If you run a local business and feel like your Google presence could be doing more for you, send me a message. I’ll take a look and tell you what I’d improve.
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Meta Ads Expert(3)
Gbenga Alabi's avatar
Gbenga Alabi
Lagos, Nigeria
Result-Driven UI/UX & Web Designer, Framer, WordPress, Leads
    $1k+
    Earned
    1x
    Hired
    5.0
    Rating
    34
    Followers
Result-Driven UI/UX & Web Designer, Framer, WordPress, Leads
Cover image for 6,000+ Leads Generated in 7 Days on Tiktok and Meta
6,000+ Leads Generated in 7 Days on Tiktok and Meta
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Cover image for Meta Ads & Lead Generation for LockedIN HQ
Meta Ads & Lead Generation for LockedIN HQ
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Cover image for WordPress Landing Page & Conversion Pipeline for LockedIN HQ
$1K+ earned
WordPress Landing Page & Conversion Pipeline for LockedIN HQ
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Cover image for Swiftly Rescue Live Mobile App Figma
Swiftly Rescue Live Mobile App Figma
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Meta Ads Expert(3)
Oghenefego Emede's avatar
Oghenefego Emede
Lagos, Nigeria
Digital Marketer | Performance & Ads Specialist
    10
    Followers
Digital Marketer | Performance & Ads Specialist
Cover image for Campaign Transformation and Growth through Paid Advertising
Campaign Transformation and Growth through Paid Advertising
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Cover image for Transformed Client Performance with Targeted Paid Ads
Transformed Client Performance with Targeted Paid Ads
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Cover image for Meta Ads Campaign Setup
Meta Ads Campaign Setup
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Meta Ads Expert(3)