Freelance Meta Ads Experts in LagosFreelance Meta Ads Experts in Lagos
ProjectsPeople
Gbenga Alabi's avatar
Gbenga Alabi
proLagos, Nigeria
Result-Driven UI/UX & Web Designer, Framer, WordPress, Leads
$1k+
Earned
1x
Hired
5.0
Rating
33
Followers
Result-Driven UI/UX & Web Designer, Framer, WordPress, Leads
Cover image for 6,000+ Leads Generated in 7 Days on Tiktok and Meta
6,000+ Leads Generated in 7 Days on Tiktok and Meta
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Cover image for Meta Ads & Lead Generation for LockedIN HQ
Meta Ads & Lead Generation for LockedIN HQ
2
15
Cover image for WordPress Landing Page & Conversion Pipeline for LockedIN HQ
$1K+ earned
WordPress Landing Page & Conversion Pipeline for LockedIN HQ
4
9
Cover image for Swiftly Rescue Live Mobile App Figma
Swiftly Rescue Live Mobile App Figma
1
9
Meta Ads Expert(3)
Oluwaseun Aderemi B's avatar
Oluwaseun Aderemi B
Lagos, Nigeria
Digital Growth Architect | 14x ROAS Framework
5.0
Rating
11
Followers
Digital Growth Architect | 14x ROAS Framework
Cover image for How We Reduced Meta Ad
How We Reduced Meta Ad Costs While Improving Results Every business wants more leads and sales—but not at the expense of rising advertising costs. One of our recent clients, Vitality Vibes, approached us to improve the performance of their Meta advertising campaigns. The objective was straightforward: generate better results while lowering customer acquisition costs. After optimizing campaign structure, audience targeting, creative strategy, and performance tracking, we were able to improve campaign efficiency and reduce advertising costs while maintaining stronger overall performance. Here's what the client had to say: "Looking for a professional to help you run profitable Meta Ads, Oluwaseun is one of the best. He made our Meta Ads cheaper with better results. Thank you." — Vitality Vibes ⭐⭐⭐⭐⭐ Results like these aren't achieved by simply increasing ad spend. They're the outcome of data-driven optimization, continuous testing, and a strategy focused on profitability rather than vanity metrics. What I Help Businesses Achieve • Lower cost per acquisition (CPA) • Higher return on ad spend (ROAS) • Better campaign structure • Smarter audience targeting • Increased conversions • Scalable Meta Ads growth Whether you're an e-commerce brand, retail business, hospitality company, or service provider, my goal is simple: help you turn advertising spend into measurable business growth. If you're looking for a Meta Ads specialist who combines performance marketing with SEO and digital growth strategy, I'd be happy to discuss your project. Let's build campaigns that scale profitably. #MetaAds #FacebookAds #InstagramAds #PerformanceMarketing #DigitalMarketing #LeadGeneration #BusinessGrowth #MediaBuying #MarketingStrategy #Contra
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Cover image for Digital Growth & Search Infrastructure Architecture
Digital Growth & Search Infrastructure Architecture
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2
Cover image for [Project] ₦25.6M Revenue Scaling: The
[Project] ₦25.6M Revenue Scaling: The "Search Trap" Strategy The Result: Generated ₦25,069,870 in Gross Revenue (Q1 2026) with a 19.8x ROAS. The Strategy: Architected a multi-channel "Search Trap" to dominate the beauty wholesale market during a 75% inventory deficit. SEO: Secured #1 Google Ranking for high-intent regional keywords. Ads: Optimized Meta Funnels to drop CPC from ₦430 to ₦91. Video: Generated 8,300+ organic views on YouTube via search-led content. Scale: Leveraged a 2,000-person CRM to build high-fidelity 1% Lookalike Audiences. Full Technical Breakdown & Data Proof: https://checkered-swamp-e12.notion.site/CASE-STUDY-Scaling-E-commerce-Revenue-to-25-6M-via-Search-SEO-Meta-Precision-e931c4ea91e94c4d9dfdf5911bed67ae
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Cover image for Most businesses in Nigeria are
Most businesses in Nigeria are doing digital marketing backwards. They boost posts before they have a Google presence. They run ads before they have reviews. They chase followers before they have search visibility. Here's the order that actually works: Step 1 — Build your search foundation. Google Business Profile. Optimized. Active. Review-generating. Step 2 — Build your content infrastructure. YouTube. Pinterest. Platforms that compound over time. Step 3 — Pour fuel on the fire. Now run your ads. Now boost your posts. Because now you have something to send people to. I proved this with a retail fashion brand in Ibadan. April to June. 90 days. ₦483k ad spend. ₦2.51M revenue. The ads didn't win alone. The ecosystem did. 42,249 impressions. 1,170 engagements. 26,854 audience reach — all engineered, not boosted. Stop building on sand. If your business needs the foundation before the fire, I build that.
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42
Meta Ads Expert(3)
Michael F. Esan's avatar
Michael F. Esan
Lagos, Nigeria
Facebook(Meta) & Google Ads Expert | AI Automation
5.0
Rating
14
Followers
Facebook(Meta) & Google Ads Expert | AI Automation
Cover image for Facebook Ads Targeting Just Changed!
Facebook Ads Targeting Just Changed! Here's What It Means… Meta just quietly rolled out a new AI targeting feature, and I think it's more interesting for where it's heading than what it actually does right now. Let me break it down. Inside Ads Manager, at the ad set level under detailed targeting, some accounts now have a new option: "Describe your audience." Instead of manually scrolling through interest categories trying to guess the right ones, you literally write a description, up to 2,000 characters, of who your ideal customer is, and Meta's AI generates relevant detailed targeting suggestions based on that. For example: "small to medium business owners currently running their own Meta ads" or "in-house performance marketers running ads for large corporations." You paste that in, hit generate, and it spits out targeting categories that match. Full disclosure, when I tested this live, it was buggy and didn't generate anything. Worth flagging because new Meta features often roll out rough before they're stable. But I'd tested it earlier and it worked fine, and honestly the suggestions were solid, it even surfaced targeting options I didn't know existed, despite having run ads on my own business for years. Here's the honest take on where this stands right now: in its current form, it's mostly just a time-saver. It helps you find relevant categories faster and might unearth options you'd missed. But detailed targeting itself has become far less influential in how Meta actually decides who sees your ads compared to a few years ago, everything you select is treated more as a "suggestion" than a hard rule these days. But here's why I think this feature actually matters long-term: I'm confident this evolves into something bigger. Right now, your description gets translated into pre-existing categories. Eventually, I'd expect Meta to skip that translation step entirely and target directly off your description , letting you get incredibly specific instead of being boxed into broad existing categories. Think about the difference between "people interested in marketing" (a huge, vague category) versus "in-house performance marketers running Meta ads for large corporations" (a tiny, precise group that's exactly who you want). If Meta can eventually target that specifically, you could reach far fewer people, spend less overall, and get equal or better results, because you're not paying to reach anyone outside your actual audience. This would likely mean higher cost per impression for that hyper-specific audience (great for Meta's revenue), but potentially much stronger ROI for advertisers who know exactly who they're trying to reach. Worth keeping an eye on. If your account has this feature, it costs nothing to test it and see what it surfaces, even in its current limited form, it might reveal targeting options you've been missing. Follow along, I'll keep you updated as this rolls out further. 👀
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Cover image for Running Meta Ads is EASY
Running Meta Ads is EASY Once You Understand This With everyone's feed getting flooded with obvious AI-generated content, there's one strategy that's actually working better than ever right now, and it's the exact opposite of AI slop: using real creators in your ads. Here's why this matters. Nobody's favorite creator is AI-generated. People trust real humans they already follow, not generic content. So instead of fighting that, you lean into it, you partner with creators who already have your audience's attention and trust, and you use that in your ads. The ad format for this is called Partnership Ads. It's when a creator's profile and your business's profile are both tied to the ad, so you're tapping directly into their audience, the people who are already primed to pay attention because it's coming from someone they follow. And the data backs this up hard: partnership ads see a 13% higher click-through rate and a 71% higher brand lift compared to regular ads. That's not a small bump, that's a meaningfully different result. Here's how to actually find the right creator and make this work: 1. Know your audience first, then match the creator to them Don't just pick whoever has the biggest following. Pick someone your specific target audience already follows and trusts for that topic. A creator can have millions of followers and still be the wrong fit if their audience doesn't overlap with your buyers. Relevance beats reach every time here. 2. Use the Creator Marketplace to shortcut the search It analyzes your business account and suggests relevant creators automatically. Start with the ones already actively doing partnership ads with other brands, they're more likely to respond, and if brands are already spending budget with them, there's a good chance it's working. 3. Send outreach through the platform, not cold DMs Generic "we'd love to work with you" messages get ignored, especially by bigger creators drowning in inbound. Messaging through the Creator Marketplace routes into a separate inbox that creators actually check for business inquiries, way better response rate. 4. Get usage rights, not just a post This is the part people skip. A creator posting once to their own audience gets you a short burst of visibility, most of the value disappears within 24 hours. But if you negotiate permission to run their content as paid ads, you can keep leveraging their trust and face for months, sometimes years. Often costs little to nothing extra to add this in. 5. Work with a few creators, not just one Results can vary creator to creator. Start with 2-4 rather than betting everything on a single partnership. Increases your odds that at least one significantly outperforms your standard ads. 6. Be specific about some things, flexible on others Be crystal clear on the call-to-action and the hook structure (ask for multiple different openings/hooks so you get more usable creative variations). But let the creator write their own script and delivery, they know how to talk to their own audience better than you do. Don't over-direct the creative itself. One more thing worth checking before you partner with anyone do your due diligence. Have they talked about your product category before? Was it positive? Any past controversy that could reflect on your brand? Worth a quick check before committing. Bottom line: in a feed full of obviously-AI content, a real trusted face recommending your product is one of the strongest scroll-stoppers left. Worth testing even with a modest budget. Follow along, more of these breakdowns coming. 👀
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Cover image for This is not about a
This is not about a targeting fix or a bidding hack, it's about something a lot of advertisers refuse to consider. Let me tell you about a client I took on. This business had ads that used to work really well. Solid return on ad spend, consistent sales, all built around one product, a bestseller that was great for bringing in new customers. Then slowly, over time, results just... died. Not overnight. Just a steady decline until they were unprofitable across the board. The obvious answer would be "ad fatigue, right? Just refresh the creative." Except they'd already done that. New ads, new angles, tested regularly. Still declining. So something else was going on. Here's what I found when I actually dug in: the reviews for that hero product weren't great. Not terrible, just... "fine." "A bit disappointing." "There are better alternatives." And they had direct competitors selling something very similar, with better reviews. That gap was quietly killing their ability to acquire customers, no matter how good the ad creative was. So here's the uncomfortable truth in this: your ads don't operate in a vacuum. People don't just click and buy blindly anymore. They check reviews, they ask a friend, increasingly they'll even ask ChatGPT "is this actually good, or is there something better?" And your ad is only as strong as what happens when someone goes looking for a second opinion. There's also a compounding effect most people don't think about, negative word of mouth spreads faster and harder than positive word of mouth. One bad experience gets told to friends, who tell their friends. It snowballs quietly in the background while you're staring at your ad account trying to figure out why performance dropped. The real question isn't "is my product good?" It's "is my product better than the alternative someone can find in 30 seconds of searching?" That's the actual bar. So what do you actually do if this is happening to you? → Go straight to your reviews; the bad ones AND the good ones. Bad reviews tell you exactly what to fix. Good reviews tell you what to lean into and emphasize more. → Don't scale spend on a product with mediocre feedback. It just accelerates the negative word of mouth. Fix the product experience first, then pour fuel on it. → If one part of your range has strong reviews and another doesn't, consider shifting your ad budget toward what's actually earning trust, rather than what's just good at grabbing initial attention. In this case, the fix wasn't a new campaign structure or a smarter bid strategy. It was telling the client to stop aggressively pushing the one product with weak reviews and shift toward products people were actually raving about. Painful short-term call. Completely turned the account around. Sometimes the biggest lever in your ad account isn't in your ad account at all. Follow along, more real breakdowns like this coming. 👀
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Cover image for User behavior on Facebook and
User behavior on Facebook and Instagram has genuinely shifted, and if you're still tracking your ads the old way, you're probably underestimating how well they're actually working. Here's the stat that stood out to me: Gen Z is twice as likely to make a purchase WITHOUT ever clicking on the ad. Doesn't mean the ad didn't work, it means the journey from ad to sale got messier. Here's what's actually happening: someone sees your ad, doesn't click, and instead goes and checks reviews, searches for the product on Google, looks up a creator they trust in that niche, maybe hunts for a discount code, then eventually buys, completely separate from that original ad interaction. The ad still did its job. It just doesn't get credit for it. And this creates a real problem: if your tracking only counts click-through conversions, your ad account is going to massively under-report your actual results. You'll look at your numbers, think a campaign isn't performing, and either kill it or fail to scale it, when in reality it's working way better than what you're seeing. Here's what actually helps: Turn on view-through attribution, not just click-through Inside your ad set settings, there's an attribution window setting. Most accounts default to click-through only. Add view-through (max window is 1 day) so you're at least capturing people who saw the ad, didn't click, but converted shortly after. It's not a perfect fix, attribution windows used to be way longer, but it captures more of what's actually happening. Set up Conversions API, not just the Meta Pixel Most advertisers stop at the Pixel. But Conversions API does a much better job matching purchases to your ads when the customer journey isn't a straight line, which, as we just covered, is becoming more the norm, not the exception. If it feels technical, this is a cheap, easy thing to outsource on Upwork or Fiverr, well worth it for the data accuracy alone. Consider proper attribution software if you want full visibility For a true picture of what your ad spend is actually generating (including delayed or indirect conversions), third-party attribution tools give you a level of accuracy Meta's own reporting just can't match on its own. The bigger picture here: this trend is only going to grow. More people, not just Gen Z, are getting into the habit of double-checking things before they buy. Reviews, trusted creators, even asking AI tools "is this actually good, or is there something better?" That means two things matter more than ever going forward: your tracking needs to catch up to how people actually behave now, and your actual offer/reviews/reputation need to be genuinely strong, because verification before purchase is becoming the default, not the exception. Follow along, more of this kind of breakdown coming. 👀
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Meta Ads Expert(9)
Oghenefego Emede's avatar
Oghenefego Emede
Lagos, Nigeria
Digital Marketer | Performance & Ads Specialist
10
Followers
Digital Marketer | Performance & Ads Specialist
Cover image for Campaign Transformation and Growth through Paid Advertising
Campaign Transformation and Growth through Paid Advertising
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Cover image for Transformed Client Performance with Targeted Paid Ads
Transformed Client Performance with Targeted Paid Ads
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Cover image for Meta Ads Campaign Setup
Meta Ads Campaign Setup
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Meta Ads Expert(3)
Francis Adediran's avatar
Francis Adediran
proLagos, Nigeria
Social Media Design Expert | LinkedIn Branding | Designer
2x
Hired
5.0
Rating
75
Followers
Social Media Design Expert | LinkedIn Branding | Designer
Cover image for Performance Social Media Ads for Tikirtin
Performance Social Media Ads for Tikirtin
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6
Cover image for Carousel Design for a Design Agency
Carousel Design for a Design Agency
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Cover image for Social Media Launch Kit Design for Fun Group Inc
Social Media Launch Kit Design for Fun Group Inc
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Cover image for Brand Identity & Visual System for Snapra Studio
Brand Identity & Visual System for Snapra Studio
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8
Meta Ads Expert(1)
Chinwe Owanta-Emenike's avatar
Chinwe Owanta-Emenike
proLagos, Nigeria
Marketing Designer . Emails & Ad Creatives . AI creator
5.0
Rating
20
Followers
Marketing Designer . Emails & Ad Creatives . AI creator
Cover image for Ad Concepts for Metabolic Health Brand
Ad Concepts for Metabolic Health Brand
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24
Cover image for Pixar-Style Character Design Exploration (Flora AI)
Pixar-Style Character Design Exploration (Flora AI)
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Cover image for An abandoned cart email is
An abandoned cart email is sent to customers who added items to their cart but didn’t get to complete checkout. Its goal is to bring them back and turn that missed moment into a completed purchase. It does this in 3 ways • Gentle reminder - Nudges the customer about what they left behind without feeling pushy. • Reignites interest - Highlights the product’s value or benefits to rebuild buying intent. • Drives action - Uses urgency, incentives, or clear CTAs to move the shopper to complete their order.
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Cover image for 3-Part Welcome Email Flow for BDY by Tree Hut
3-Part Welcome Email Flow for BDY by Tree Hut
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49
Meta Ads Expert(1)