OneAway is a platform that empowers businesses to streamline their operations and connect with their audiences more effectively. Over the past 5 months, I've worked as their Marketing Designer, leading the visual direction across all social media channels and creating comprehensive marketing materials that support their brand growth and engagement goals.

OneAway needed a cohesive visual identity across multiple touchpoints—from LinkedIn posts, cheatsheets, infographics, carousels, and motion graphics for their leadership team, other content, and promotional materials. The challenge was to create a scalable design system that could work across different platforms while maintaining brand consistency and driving engagement with their diverse audience.

As the sole Marketing Designer, I was responsible for:

Social media design – Creating daily content for all staff social media accounts, ensuring each post aligned with OneAway's brand voice while reflecting individual team members' expertise

Marketing collateral – Designing graphics event materials, and promotional assets.

Brand consistency – Developing and maintaining visual guidelines that kept the brand cohesive across all channels

Content strategy support – Collaborating with the marketing team to translate campaign ideas into compelling visual narratives

Before diving into design, I conducted a thorough analysis of OneAway's industry landscape, studying how competitors and adjacent brands communicate visually on social media. I looked at:

Direct competitors in the business operations space to understand visual trends and messaging patterns

High-performing social content across industries to identify what drives engagement

Platform-specific best practices for LinkedIn, Instagram, and other channels OneAway is active on

This research informed my approach to creating thumb-stopping content that balances professionalism with approachability—critical for B2B social media success.

I developed a flexible visual system that could adapt to different content types while maintaining strong brand recognition:

Social media templates – Modular designs for quotes, announcements, tips, company updates, and thought leadership posts

Staff content differentiation – Unique visual approaches for different team members while keeping them under the OneAway brand umbrella

Marketing campaign assets – Cohesive graphics supporting product launches, webinars, and promotional initiatives

Motion graphics and animations – Dynamic content to boost engagement rates on platforms that prioritize video

Over 5 months of collaboration, my design work contributed to:

Consistent brand presence across all social platforms, increasing brand recognition

Streamlined content production with scalable templates that maintained quality while allowing for quick turnarounds

Enhanced engagement through strategic visual storytelling that resonated with OneAway's target audience

Expanded visual library that continues to support the marketing team's ongoing campaigns

The partnership has been ongoing, with continuous refinement of the visual system based on performance data and evolving brand needs.