B2B Marketing Agency Launch Ad Campaign

Variable Creative needed a social media ad campaign to launch their B2B marketing agency, targeting corporate businesses and SaaS companies. They required ads that would establish credibility, showcase their diverse service offerings (content strategy, data analysis, SMM, marketing campaigns, event branding), and generate qualified leads for their new agency.

I developed a 6-ad campaign using a multi-touchpoint approach to guide prospects through different stages of the buyer's journey:

Lead with Social Proof - Build immediate credibility through client testimonials with quantified results

Strategic Positioning - Position VC as a premium growth partner, not just a service provider

Problem-Solution Framework - Address specific pain points with bold, attention-grabbing copy and messaging

Service-Specific Offers - Create low-barrier entry points for different service areas

Authority Building - Make confident claims based on their results with guarantees to establish market dominance