Brand Guidelines, Brand Identity, & Logo Design

Miracle Ndem

1. Introduction

Project Overview

Nomad is a productivity platform designed for digital entrepreneurs, freelancers, and creatives. The brand identity captures the essence of flexibility, independence, and efficiency, helping users stay on track with their workflow, send invoices, receive payments, and connect with other creatives.

My Role

Brand Identity Design
Visual Direction
Social Media & Digital Marketing Touchpoints
Merchandise & Mockups
Nomad embodies a bold, minimal, and edgy aesthetic that aligns with the mindset of freelancers and remote workers. The brand messaging emphasizes freedom, flexibility, and control over one’s hustle.

Core Values

Freedom – Work from anywhere, on your terms. Accountability – Keep track of tasks and progress. Community – A space for remote workers to connect and collaborate.

Logo & Visual Identity

Primary Logo

The Nomad logo features a combination mark, incorporating a floating head icon with sunglasses and a frowning face, reinforcing the brand’s cool, independent, and slightly rebellious attitude.

Logo Scaling

Large – Brandmark Type: Best for website headers & banners.
Medium – Logo Type: Used in most digital and print applications.
Small – Icon: Used in mobile interfaces and compact spaces.
Tiny – Favicons, App Icon: Ensures brand recognition across devices.
Tags & Stickers: Used for marketing and merchandise.

Typography & Color Palette

Typography

The brand uses Manrope (Primary) and Freight Text (Secondary) to create a modern and professional feel.
Headlines: Manrope Medium/Bold (Sentence Case)
Subheadings: Manrope Medium/Regular
Body Text: Freight Text (Light or Regular)
Contrast: Minimum 2-weight difference between headlines and body text.

Color Palette

A minimal and high-contrast color scheme with black, white, green, and yellow:
Black & White – Represents clarity and simplicity.
Purple, Green & Yellow – Adds vibrancy and energy to the brand.

Brand Applications & Touchpoints

Nomad’s branding extends across various touchpoints:

Social Media Design

Instagram templates – Designed to create a cohesive visual identity.
Banners & Outdoor Ads – High-impact designs for digital and print promotion.

Merchandise & Mockups

The brand identity translates seamlessly into merchandising, reinforcing Nomad’s presence in lifestyle branding.
Water Bottles
Hats
Tees
Tote Bags

Final Thoughts & Reflections

Nomad is more than a brand—it’s a movement for digital nomads and freelancers who take charge of their work and lifestyle. The branding was crafted to resonate with young creatives (16-40 years old), reflecting their energy, ambition, and global mindset.
🚀 Next Steps: Further expansion into UI/UX design for the Nomad platform, refining user interactions.
Feedback is welcome! Let me know what you think in the comments. Follow me for more branding projects.
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Posted Mar 25, 2025

Nomad is a bold productivity platform for freelancers and creatives. It is built to keep you accountable, organized, and in control of your work and lifestyle.

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