Brand Guidelines, Brand Identity, & Logo Design

Nomad is a productivity platform designed for digital entrepreneurs, freelancers, and creatives. The brand identity captures the essence of flexibility, independence, and efficiency, helping users stay on track with their workflow, send invoices, receive payments, and connect with other creatives.

Brand Identity Design

Visual Direction

Social Media & Digital Marketing Touchpoints

Merchandise & Mockups

Nomad embodies a bold, minimal, and edgy aesthetic that aligns with the mindset of freelancers and remote workers. The brand messaging emphasizes freedom, flexibility, and control over one’s hustle.

Freedom – Work from anywhere, on your terms. Accountability – Keep track of tasks and progress. Community – A space for remote workers to connect and collaborate.

The Nomad logo features a combination mark, incorporating a floating head icon with sunglasses and a frowning face, reinforcing the brand’s cool, independent, and slightly rebellious attitude.

Large – Brandmark Type: Best for website headers & banners.

Medium – Logo Type: Used in most digital and print applications.

Small – Icon: Used in mobile interfaces and compact spaces.

Tiny – Favicons, App Icon: Ensures brand recognition across devices.

Tags & Stickers: Used for marketing and merchandise.

The brand uses MyRope (Primary) and Fritz Text (Secondary) to create a modern and professional feel.

Headlines: MyRope Medium/Bold (Sentence Case)

Subheadings: MyRope Medium/Regular

Body Text: Fritz Text (Light or Regular)

Contrast: Minimum 2-weight difference between headlines and body text.

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A minimal and high-contrast color scheme with black, white, green, and yellow:

Black & White – Represents clarity and simplicity.

Purple, Green & Yellow – Adds vibrancy and energy to the brand.

Nomad’s branding extends across various touchpoints:

Instagram templates – Designed to create a cohesive visual identity.

Banners & Outdoor Ads – High-impact designs for digital and print promotion.

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The brand identity translates seamlessly into merchandising, reinforcing Nomad’s presence in lifestyle branding.

Water Bottles

Hats

Tees

Tote Bags

Nomad is more than a brand—it’s a movement for digital nomads and freelancers who take charge of their work and lifestyle. The branding was crafted to resonate with young creatives (16-40 years old), reflecting their energy, ambition, and global mindset.

🚀 Next Steps: Further expansion into UI/UX design for the Nomad platform, refining user interactions.