Digital Marketing Campaign for Rocío Sereno

Rocío Sereno, a premium skincare brand, wanted to increase online sales, improve brand awareness, and drive traffic to their Shopify store. Their challenge was low traffic, weak ad tracking, and under-utilized social channels (Facebook, Instagram, etc.).

Designed and launched high-impact ad campaigns across Facebook & Instagram, targeting ideal skin-care audiences based on demographics, interests, and previous behaviour.

Created custom visuals and video assets (product shots, lifestyle imagery) to resonate with the brand’s look & feel.

Set up Facebook Pixel, Conversion API, and Google Analytics to ensure accurate tracking of customer actions and ad performance.

Developed retargeting sequences to convert warm leads (people who viewed products but didn’t buy).

Optimized campaigns over several weeks: A/B tested creatives, adjusted targeting, and scaled budget toward high-performing ads.

Increased click-through rate (CTR) and lowered cost per click (CPC) by refining targeting and creative assets.

Recovered sales via retargeting & abandoned cart campaigns.

Improved tracking allowed clearer insights into which ads/products perform best.

Enhanced budget efficiency: more sales per dollar spent.

Tools & Skills Used Facebook / Instagram Ads, Creative Design (Image & Video), Audience Research, Ad Copywriting, Shopify Store, Analytics (Pixel, Google Analytics, Conversion API), Retargeting, Performance Optimization.

Takeaway This project showed how blending strong visual content + precise targeting + robust tracking = measurable growth. Rocío Sereno saw more traffic, stronger brand visibility, and higher conversion rates from their ad spend.