At LockedIN HQ, I spearheaded the creation of a high-performance landing page and conversion pipeline that not only captured attention but also delivered exceptional results. Through a strategic blend of design, lead generation, and optimization, I achieved over 500 leads in just 14 days, optimizing cost-per-lead (CPL) to $3, a fraction of the typical industry price range of $10-$15 per lead.

Website Design & User Experience I crafted a seamless, high-converting landing page designed for maximum user engagement. The layout is optimized to highlight the core benefits of LockedIN HQ — an innovative platform that connects athletes with brands for NIL opportunities. The mobile-first, responsive design ensures a flawless experience across devices, improving conversion rates and user satisfaction.

Lead Generation Success By implementing strategically placed forms and high-conversion CTAs like “Join the Waitlist” and “Get Started,” I was able to capture valuable user data that led to over 500 qualified leads in just 14 days. This aggressive lead generation strategy not only increased our email list but also positioned us to nurture prospects through an optimized funnel, ultimately driving conversions at an unmatched $3 CPL, well below the typical $10-$15 range for industry-standard leads.

Pixel Tracking & Data-Driven Optimization Leveraging Facebook Pixel and Google Analytics, I meticulously tracked user behavior and optimized our paid ad campaigns for maximum efficiency. By monitoring crucial actions like form submissions, clicks, and visits, I was able to drive conversions while minimizing costs ensuring that our CPL stayed at an industry-low $3. This data-driven approach helped us understand exactly where to allocate resources for maximum ROI.

CRM Integration for Lead Nurturing Through the integration of FluentCRM and HubSpot, I built automated email flows to nurture leads and move them through the funnel. These tools enabled us to segment and target audiences, sending tailored messages that significantly increased engagement rates and led to a steady increase in conversions. With personalized follow-ups and automated workflows, I made sure no lead was left behind.

Strategic Partnerships & Brand Trust In parallel with lead generation efforts, I secured key partnerships with industry leaders to build brand credibility and expand reach. Through athlete endorsements, testimonials, and sponsor logos on the landing page, I reinforced trust and demonstrated the real-world value LockedIN HQ brings to athletes and brands. These partnerships further contributed to high lead quality and increased conversion rates, propelling our success.

This comprehensive strategy not only drove over 500 leads in two weeks but also optimized the lead cost to just $3, far outperforming the industry average. Through a relentless focus on user experience, data optimization, and strategic partnerships, I built a conversion pipeline that delivers top-tier results with maximum efficiency.