Goal: Our goal for Flaminco was to shape the cosmetic product not only as a functional FMCG category, but as a part of everyday self-expression. The main approach of the brand was based on creating a flexible and emotional visual world that adapts to the dynamic lifestyle of a young audience. The open “M” shape used in the visual system symbolizes the free, changeable and adaptive character of Flaminco. This approach ensures that the brand is distinguished not only through color and aesthetics, but also through behavior and energy. Target: The main target audience of the brand is the young generation aged 16–25, who are sensitive to visual trends, value self-expression and seek aesthetic value in the products they use daily. Flaminco was formed with a more open and contemporary approach, aimed not only at a female audience, but also at everyone who cares about their appearance and style. The goal was to create a premium brand experience that is more interactive, flexible and able to build an emotional connection in the FMCG and retail market. Result: The result was a unified and flexible visual identity system for Flaminco that stood out in retail environments and could be easily expanded across digital platforms. The resulting visual language more strongly reflected the brand’s energy, flexibility and emotional connection with a young audience. The system was developed to serve as a sustainable and adaptive foundation not only for the current product line, but also for future campaigns, new product categories and communication directions.

excellent work, this is beautiufl!

My project with Fohr was featured on the @contra homepage!

Fohr is a creator marketing platform connecting a network of 300K+ creators with 500+ brands, including names like Sephora and Calvin Klein, with an instagram audience of 60K+ of their own.

The goal was to make their social presence feel just as elevated as the influencers and brands they work with. We built an entire social content system around the pillars their team publishes most often: creator spotlights, press features, industry stats, website/interface moments, brand partnerships, and more.

For each pillar, we created 3–4 custom template variations, giving the team a repeatable visual framework without making the feed feel repetitive.

We also built a curated content library of high-end stock photography selected specifically for their visual world, giving the team an ongoing bank of imagery to pull from alongside the templates.

The end result was more than a batch of social assets. It was a complete content system designed to help Fohr maintain the level of creative expected from a platform sitting at the intersection of creators, culture, and major brands, while still being easy for their internal team to manage independently.

Check it out

Huge congrats on the homepage feature! The attention to detail on these social pillars and stock curation really shows. Fohr looks so polished! 🎉