Transformed Client Performance with Targeted Paid Ads
Oghenefego Emede
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Posted Oct 21, 2025
I Implemented a retargeting campaign resulting in a 5200% increase in visibility, 240 new follows and 8 messaging leads, building a lasting audience asset
Project Summary
This project involved taking an existing content profile that was experiencing minimal organic reach and engagement and drastically increasing its performance through a focused, data-driven paid advertising strategy. The objective was to move past the limited visibility of the baseline and drive significant growth in key performance indicators, particularly in reach, engagement, and direct lead generation.
Skills Used
• Paid Media Strategy & Execution
• Audience Research & Targeting
• Data Analysis & Benchmarking
• Conversion Optimization
• Ad Copywriting & Creative Development
• Funnel Management
Outcome (Metric Increase)
• Views: Increased from 48 to 249.7K
• Content Interactions: Increased from 1 to 2.0K
• Messaging Contacts: Increased from 0 (implied) to 8
• Follows: Increased from a low baseline (implied) to 240