AI Creative
Hoshicha
This remains one of my favorite projects to date. Over the past year, collaborating with Hoshicha has been a defining experience for me as an AI Content Creator. It has granted me the creative freedom to experiment and refine a visual language that honors the brand’s heritage while achieving that elusive, high-end luxury aesthetic.
I also did the landing video for their page: https://hoshicha.co/
Go and drink matcha...
Hoshicha's matcha
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A cinematic 3-panel composition with a consistent film-still aesthetic, soft muted lighting, and ultra-detailed realism.
Panel 1: Tight close-up of an elegant woman with light skin, a relaxed expression, and dark hair tied neatly in a low bun, calmly drinking matcha from a rustic handmade cup. She wears a dark blazer and a light turtleneck, standing by a window with gentle ambient light that creates an intimate calm mood.
Panel 2: Eye-level close-up of the same rustic matcha cup on a minimalist dark surface, with shallow depth of field and soft background blur.
Panel 3: Wide lateral shot of the same woman seated inside a modern car, visible through the window, her posture calm and contemplative, with distant soft architecture and a mountain silhouette in the background, creating a premium, peaceful, aspirational atmosphere.
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835
Architect | Interior Designer | Senior AI Creative
Furniture Brand Interior Editorials | FLORA
A series of interior visuals developed fully through AI for a well-known 125-year-old NYC-based home & furniture brand. Complex editorial environments built through structured generative workflow systems - balancing atmosphere, material accuracy, composition, lighting, and product density across every scene ✨
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Mountain Retreat Room Concept | FLORA
Contemporary comfort rooted in nature - located in the mountains, this hotel room blends stone, marble, wood, and glass into a grounding atmosphere. A palette of gray, charcoal, and matte black mirrors the surrounding landscape, while natural light floods the space through large openings. Diffuse accent lighting softens the edges, revealing the textures of the materials and creating a quiet balance between rugged and refined 💫
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866
Beach Bar Concept | FLORA
Inspired by the calm rhythm of the sea - a soft palette of light blue, white, and beige creates a fresh, airy atmosphere that feels effortless and serene. Marble surfaces reflect natural light, while soft fabrics add movement and warmth. A sculptural ceiling installation flows like an ocean wave, crafted from layers of fabric in soft coastal hues - bringing the tranquility of the sea also indoors 🌊
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403
Living Room Variations | FLORA
An empty space becomes a canvas, coming to life piece by piece. Each furniture choice and subtle detail transforms the room into countless variations - endless possibilities shaped by diverse moodboards and ideas. Soft lighting, layered textures, and playful arrangements create different spaces that feel flexible, personal, and alive - where design is both intentional and playful ✨
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422
Design Engineer | Product Designer | Automation
Design Engineer | Product Designer | Automation
Framer Expert • Web Designer • AI Digital Designer
Framer Expert • Web Designer • AI Digital Designer
Gold geometric earrings under warm directional studio light. Profile, three-quarter, wind-blown hair, macro down to every wire. Grey backdrop, pore-level skin. Every frame generated through prompt engineering and creative direction.
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Fine Jewelry Editorial, AI-Generated Chiaroscuro Campaign Photography
One light source. Deep burgundy backdrop. Gold and diamonds doing all the work.
Every pore real. Every chain link sharp. Every diamond facet catching exactly the right light.
Multiple shots. Closeups of each piece on skin. Full portraits. A mirror reflection showing the clasp from behind.
All generated with AI. No studio. No photographer. No retouching.
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Designer currently focused on Generative AI
Designer specialized in 3D, animation and Generative AI
Starting with a custom subject we achieved total character consistency across every shot. By driving Kling 3.0 and Veo 3 through JSON structures, we pushed the boundaries of skin realism, maintaining hyper-realistic pores and textures.
Using technical frameworks within FLORA (https://www.linkedin.com/company/floraai/) instead of simple descriptions, we directed everything from the athlete’s speech to the physics of the AI-designed snowboard during complex tricks.
You can have a look at the workflow here: https://dub.florafauna.ai/R6Is1cB
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Sometimes guessing camera angles with AI is a time trap. I can build the movement in 3D faster than an AI can hallucinate it. I used my own 3D wireframe as a 'digital skeleton' to keep control over timing and motion, leaving the AI to focus on adapting different styles to the concept.
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Proud to announce our official partnership with FLORA (https://www.linkedin.com/company/floraai/). Integrating a node-based ecosystem isn’t about following a trend, it’s about reclaiming focus.
By unifying our creative environment, we’ve removed the technical friction between models to prioritize what truly matters: the substance of design.
This partnership powers our three new core pillars:
Direct Vision: Real-time, high-fidelity concepting.
Hybrid Craft: Augmented 3D and Motion production.
Asset Evolution: Intelligent scaling of visual ecosystems.
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A Stüssy creative exploration centered on the raw energy of graffiti culture.
The goal? Testing how FOOH can bypass the massive costs of traditional pre-production. Being able to iterate through different creative routes and generate high-fidelity outputs in minutes is a total game-changer for brand pitches and "spec work."
Everything was created entirely inside FLORA (https://www.linkedin.com/company/floraai/), from the first tag to the final cinematic animation.
https://app.florafauna.ai/join-project/9f911414-cb6f-4085-952a-e54db7473fec
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Brand Identity, Art Direction & Digital Precise, opinionated
Brand Identity, Art Direction & Digital Precise, opinionated
Art Director & AI Creative
A full shoot, built from a single product photo.
I started with one flat e-commerce packshot, the same asset any brand already has, and built the rest: fabric detail, styling, and the product worn, on two models, across front, profile and back. One coherent world, one locked direction.
It works two ways: as pre-production, to explore several directions before a shoot and decide with something real in front of you, and as final, campaign-ready visuals for social and e-commerce, refined down to the detail.
And it scales in every direction: more products and full looks, several models in a single frame, different sets and moods from the same starting assets, and motion.
Find out more at https://lnkd.in/eXN3mFQE
(https://lnkd.in/eXN3mFQE)Self-initiated project on EME STUDIOS (https://www.linkedin.com/company/eme-studios/) pieces, not affiliated.
I’m closing my calendar for the coming month. If this could fit your brand, my inbox is open 📬
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A self-initiated exploration of how AI-driven visuals can expand the range of beauty assets available to a brand, starting from clean studio-style references and pushing them into more editorial, surreal territory while keeping product and character consistency across the full set.
Workflow:
Base images built in Flora using a node-based setup. One node for the master composition, additional nodes for scale variants, detailcrops, and the studio-reference version. Character, makeup and lighting kept consistent across the set through the same reference chain. Final color, retouch and finishing in the Adobe suite.
Personal project, not affiliated with the brand.
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IKEA — Lighting up your best dreams
AI-generated campaign concept
Full creative direction and image production for a personal IKEA campaign concept: from prompt engineering to final retouch.
The idea: a sleeping figure in a set built half like a bedroom, half like a stage, where light does most of the storytelling, shifting from near-darkness to a warm sunrise-like glow, as if dawn were happening just out of frame.
I handled the full pipeline: prompt engineering and art direction in Claude, image production in Flora with Nano Banana Pro, post-production in Adobe Photoshop and Lightroom. From the hero shot, I also generated a coherent set of product-level close-ups using the same prompt and source image, same light, same mood, no separate shoot required.
Personal concept, not affiliated with the brand.
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Brand identity concept for Reformr — a fitness platform built around personal transformation.
Clean system, bold type, motion-ready. The brief called for something that felt both structured and alive.
AI helped with exploration. The direction was mine.
#branddesign #artdirection #Flora #whennotai
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