We partnered with agency Whitehorse to bring their brand vision and script to life through a fully AI-generated video manifesto.

The narrative follows a horse traveling across diverse scenrios and engaging in symbolic actions paired with voiceover, capturing the core identity and philosophy of the agency.

Developed entirely using Flora Fauna, the creative process began with developing static style frames to define and refine the visual direction. Once the look and key compositions were approved, we transitioned into full video production to bring the final concept to life.

Starting from real photos of a white horse, we generated multiple studio-style shots to build a unified Flora Fauna "Element". By encapsulating all angles and poses of the subject into a single, reusable node, we ensured visual consistency across the entire workflow without needing to reference individual shots each time.

The project begins in a quiet, mysterious environment drawing inspiration from desolate Irish fields. This subtle, atmospheric opening creates tension, serving as a launching pad for the main narrative once the horse starts galoping across the scenes.

Right after the opening, the horse transitions into the bustling streets of New York, causing chaos in traffic and sparking a mix of awe and fear among pedestrians. The objective was to build a dynamic, high-energy sequence reminiscent of an action movie.

The narrative then shifts to a futuristic, vaporwave-inspired Tokyo. Here, the urban disruption from the New York sequence is amplified: to highlight this heightened reaction, we created a close-up of a girl in awe, capturing the reflection of the passing horse directly in her eye for maximum cinematic impact.

Leaving Tokyo behind, the horse enters an empty warehouse and comes to a stop. In sync with the voiceover, its skin dynamically shifts through different textures—from a TRON-inspired digital grid to raw clay, and finally to LEGO bricks. These visual transformations serve as a metaphor for the agency’s adaptability and multifaceted approach across different creative domains.

The video closes by returning to the same countryside landscape from the opening scene, but with a distinct shift in lighting. Bathed in the warm light of dusk, the serene sunset setting subtly signals the end of the journey, bringing the visual narrative full circle. Inspired by the desolate Irish countryside, the opening scene creates mystery before the narrative surges as the horse breaks into a gallop. Here, our white horse runs alongside a herd of black horses—a strong visual metaphor showcasing how White Horse naturally stands out from the rest of the industry.