Chiara Arcostanzo
A graphic designer with a focus on art direction
Ready for work
Chiara is ready for their next project!
A self-initiated exploration of how AI-driven visuals can expand the range of beauty assets available to a brand, starting from clean studio-style references and pushing them into more editorial, surreal territory while keeping product and character consistency across the full set.
Workflow:
Base images built in Flora using a node-based setup. One node for the master composition, additional nodes for scale variants, detailcrops, and the studio-reference version. Character, makeup and lighting kept consistent across the set through the same reference chain. Final color, retouch and finishing in the Adobe suite.
Personal project, not affiliated with the brand.
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IKEA — Lighting up your best dreams
AI-generated campaign concept
Full creative direction and image production for a personal IKEA campaign concept: from prompt engineering to final retouch.
The idea: a sleeping figure in a set built half like a bedroom, half like a stage, where light does most of the storytelling, shifting from near-darkness to a warm sunrise-like glow, as if dawn were happening just out of frame.
I handled the full pipeline: prompt engineering and art direction in Claude, image production in Flora with Nano Banana Pro, post-production in Adobe Photoshop and Lightroom. From the hero shot, I also generated a coherent set of product-level close-ups using the same prompt and source image, same light, same mood, no separate shoot required.
Personal concept, not affiliated with the brand.
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Brand identity concept for Reformr — a fitness platform built around personal transformation.
Clean system, bold type, motion-ready. The brief called for something that felt both structured and alive.
AI helped with exploration. The direction was mine.
#branddesign #artdirection #Flora #whennotai
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I designed an imaginary 3D OOH campaign for Gentle Monster. Here's what's behind it.
G is the first letter of my 26Lab — one imaginary campaign for each letter of the alphabet.
Gentle Monster was an easy choice. A brand that already lives outside reality, where surrealism isn't a style but a baseline. Character and botanical elements are already part of their visual language — I just took both to a different scale.
For the visualization I used Flora: its node-based system was key to keeping the character and the environment consistent across iterations — dozens of them — without losing direction.
AI handled the execution. The concept, the direction, the choices — that part was mine.
#artdirection #3DOOH #conceptdesign
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