Chiara Arcostanzo
A graphic designer with a focus on art direction
Profile in progress
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Closing this first year as a freelance feels both very demanding and rewarding. A lot of learning and constant challenges, now curious about chapter ’26.
To wrap up the year, I developed a conceptual perfume brand project focused on branding, packaging, and visual identity. I designed the brand system, art direction, and packaging mockups.
Open to new collaborations and creative challenges for the year ahead.
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A conceptual mini–campaign exploring scale, posture, and editorial mood through an oversized reinterpretation of the Coach bag.
AI-assisted art direction, editing, and animation.
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AI-driven visual concept for Adidas, developed through a full creative workflow: from moodboard and scene exploration to prompt-based image generation, product integration and final post-production. A contemporary, high-impact campaign experiment blending design, storytelling and advanced AI tools.
See more work in my portfolio: https://chiaraarcostanzo.framer.website/
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I wanted to test a few new creative workflows, so I tried something quick: build a winter concept for the first brand that appeared on my feed. It happened to be Moon Boot.
For the product integration, I worked with FLORA (https://www.linkedin.com/company/floraai/), using several of its integrated tools and node-based workflows. It allowed me to keep the product silhouette accurate to the real design while blending it seamlessly into these environments.
If you’d like to explore this kind of process for your next campaign, I’d be happy to talk.
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Petali — Visual Identity Study
A soft, atmospheric identity exploration built around tactility, calm emotion, and delicate rhythm.
I focused on color, light, and editorial composition to shape a quiet visual language with a contemporary feel.
Roles
Art direction, visual identity exploration, AI-assisted concepting.
Find out more on my website (https://www.chiaraarcostanzo.com/pagepetali)
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Beyond The Lens — AI Eyewear Campaign & Visual Direction
A concept exploring eyewear as a bridge between material tactility and future-driven design.
I worked on light behavior, reflective surfaces, and sculptural silhouettes to imagine a premium, tech-adjacent visual world.
AI supported the early mood and form exploration, and the final direction was shaped through traditional visual refinement and editorial composition.
Roles
Art direction, visual explorations, AI-assisted concepting.
Find out more on my portfolio website (https://www.chiaraarcostanzo.com/pagebtl)
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Typography Studies — Form & Rhythm
Explorations in type, spacing, and visual rhythm.
Focus on proportion, contrast, and balance through minimal, editorial-driven layouts.
Roles
Typography, editorial design, visual research
Find out more on my portfolio (https://www.chiaraarcostanzo.com/pagetypography)
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Editorial research project exploring the evolution of streetwear and its roots in hip-hop culture.
Focused on fashion as a cultural language, brand storytelling, and visual identity shaped by music communities.
The project blends graphic design, cultural analysis, and editorial layout to trace how streetwear moved from subculture to global luxury influence.
Roles
Research, editorial design, cultural analysis, visual direction
Find out more on my portfolio (https://www.chiaraarcostanzo.com/pagethesis)
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Maison Thé — Visual Identity & Atmosphere Study
A calm, tactile visual world for a fictional tea house, shaped through soft light, slow pacing, and warm editorial tone.
AI supported early mood studies, with the final direction developed through hands-on design.
Roles
Art direction, visual identity, motion
Find out more on my portfolio website (https://www.chiaraarcostanzo.com/pagemaisonth%C3%A8)
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