Chiara Arcostanzo
A graphic designer with a focus on art direction
Ready for work
Chiara is ready for their next project!
Brand identity concept for Reformr — a fitness platform built around personal transformation.
Clean system, bold type, motion-ready. The brief called for something that felt both structured and alive.
AI helped with exploration. The direction was mine.
#branddesign #artdirection #Flora #whennotai
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I designed an imaginary 3D OOH campaign for Gentle Monster. Here's what's behind it.
G is the first letter of my 26Lab — one imaginary campaign for each letter of the alphabet.
Gentle Monster was an easy choice. A brand that already lives outside reality, where surrealism isn't a style but a baseline. Character and botanical elements are already part of their visual language — I just took both to a different scale.
For the visualization I used Flora: its node-based system was key to keeping the character and the environment consistent across iterations — dozens of them — without losing direction.
AI handled the execution. The concept, the direction, the choices — that part was mine.
#artdirection #3DOOH #conceptdesign
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F - @fivefourfive
Sixth letter of my 26Lab.
For this chapter I explored stillness and motion through a small campaign study built around sky, sea and a minimal editorial mood.
This content is a personal experiment and is not affiliated with the brand.
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Closing this first year as a freelance feels both very demanding and rewarding. A lot of learning and constant challenges, now curious about chapter ’26.
To wrap up the year, I developed a conceptual perfume brand project focused on branding, packaging, and visual identity. I designed the brand system, art direction, and packaging mockups.
Open to new collaborations and creative challenges for the year ahead.
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A conceptual mini–campaign exploring scale, posture, and editorial mood through an oversized reinterpretation of the Coach bag.
AI-assisted art direction, editing, and animation.
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AI-driven visual concept for Adidas, developed through a full creative workflow: from moodboard and scene exploration to prompt-based image generation, product integration and final post-production. A contemporary, high-impact campaign experiment blending design, storytelling and advanced AI tools.
See more work in my portfolio: https://chiaraarcostanzo.framer.website/
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I wanted to test a few new creative workflows, so I tried something quick: build a winter concept for the first brand that appeared on my feed. It happened to be Moon Boot.
For the product integration, I worked with FLORA (https://www.linkedin.com/company/floraai/), using several of its integrated tools and node-based workflows. It allowed me to keep the product silhouette accurate to the real design while blending it seamlessly into these environments.
If you’d like to explore this kind of process for your next campaign, I’d be happy to talk.
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Petali — Visual Identity Study
A soft, atmospheric identity exploration built around tactility, calm emotion, and delicate rhythm.
I focused on color, light, and editorial composition to shape a quiet visual language with a contemporary feel.
Roles
Art direction, visual identity exploration, AI-assisted concepting.
Find out more on my website (https://www.chiaraarcostanzo.com/pagepetali)
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Beyond The Lens — AI Eyewear Campaign & Visual Direction
A concept exploring eyewear as a bridge between material tactility and future-driven design.
I worked on light behavior, reflective surfaces, and sculptural silhouettes to imagine a premium, tech-adjacent visual world.
AI supported the early mood and form exploration, and the final direction was shaped through traditional visual refinement and editorial composition.
Roles
Art direction, visual explorations, AI-assisted concepting.
Find out more on my portfolio website (https://www.chiaraarcostanzo.com/pagebtl)
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Typography Studies — Form & Rhythm
Explorations in type, spacing, and visual rhythm.
Focus on proportion, contrast, and balance through minimal, editorial-driven layouts.
Roles
Typography, editorial design, visual research
Find out more on my portfolio (https://www.chiaraarcostanzo.com/pagetypography)
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Editorial research project exploring the evolution of streetwear and its roots in hip-hop culture.
Focused on fashion as a cultural language, brand storytelling, and visual identity shaped by music communities.
The project blends graphic design, cultural analysis, and editorial layout to trace how streetwear moved from subculture to global luxury influence.
Roles
Research, editorial design, cultural analysis, visual direction
Find out more on my portfolio (https://www.chiaraarcostanzo.com/pagethesis)
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Maison Thé — Visual Identity & Atmosphere Study
A calm, tactile visual world for a fictional tea house, shaped through soft light, slow pacing, and warm editorial tone.
AI supported early mood studies, with the final direction developed through hands-on design.
Roles
Art direction, visual identity, motion
Find out more on my portfolio website (https://www.chiaraarcostanzo.com/pagemaisonth%C3%A8)
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