Chiara Arcostanzo

A self-initiated exploration of how AI-driven visuals can expand the range of beauty assets available to a brand, starting from clean studio-style references and pushing them into more editorial, surreal territory while keeping product and character consistency across the full...

IKEA — Lighting up your best dreams AI-generated campaign concept

Full creative direction and image production for a personal IKEA campaign concept: from prompt engineering to final retouch.

The idea: a sleeping figure in a set built half like a bedroom, half like a stage, where...

Brand identity concept for Reformr — a fitness platform built around personal transformation.

Clean system, bold type, motion-ready. The brief called for something that felt both structured and alive.

AI helped with exploration. The direction was mine.

#branddesign #artdirection #Flora #whennotai

I designed an imaginary 3D OOH campaign for Gentle Monster. Here's what's behind it.

G is the first letter of my 26Lab — one imaginary campaign for each letter of the alphabet.

Gentle Monster was an easy choice. A brand that already lives outside reality, where surrealism isn't a...