Chiara Arcostanzo
A graphic designer with a focus on art direction
Ready for work
Chiara is ready for their next project!
Brand identity concept for Reformr — a fitness platform built around personal transformation.
Clean system, bold type, motion-ready. The brief called for something that felt both structured and alive.
AI helped with exploration. The direction was mine.
#branddesign #artdirection #Flora #whennotai
I designed an imaginary 3D OOH campaign for Gentle Monster. Here's what's behind it.
G is the first letter of my 26Lab — one imaginary campaign for each letter of the alphabet.
Gentle Monster was an easy choice. A brand that already lives outside reality, where surrealism isn't a...
F - @fivefourfive
Sixth letter of my 26Lab.
For this chapter I explored stillness and motion through a small campaign study built around sky, sea and a minimal editorial mood.
This content is a personal experiment and is not affiliated with the brand.
Closing this first year as a freelance feels both very demanding and rewarding. A lot of learning and constant challenges, now curious about chapter ’26.
To wrap up the year, I developed a conceptual perfume brand project focused on branding, packaging, and visual identity. I...
A conceptual mini–campaign exploring scale, posture, and editorial mood through an oversized reinterpretation of the Coach bag.
AI-assisted art direction, editing, and animation.
