Closing this first year as a freelance feels both very demanding and rewarding. A lot of learning and constant challenges, now curious about chapter ’26.
To wrap up the year, I developed a conceptual perfume brand project focused on branding, packaging, and visual identity. I...
A conceptual mini–campaign exploring scale, posture, and editorial mood through an oversized reinterpretation of the Coach bag.
AI-assisted art direction, editing, and animation.
AI-driven visual concept for Adidas, developed through a full creative workflow: from moodboard and scene exploration to prompt-based image generation, product integration and final post-production. A contemporary, high-impact campaign experiment blending design, storytelling...
I wanted to test a few new creative workflows, so I tried something quick: build a winter concept for the first brand that appeared on my feed. It happened to be Moon Boot.
For the product integration, I worked with FLORA , using several of its integrated tools and node-based...
A calm, tactile visual world for a fictional tea house, shaped through soft light, slow pacing, and warm editorial tone.
AI supported early mood studies, with the final direction developed through hands-on design.