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A full shoot, built from a single product photo.
I started with one flat e-commerce packshot, the same asset any brand already has, and built the rest: fabric detail, styling, and the product worn, on two models, across front, profile and back. One coherent world, one locked direction.
It works two ways: as pre-production, to explore several directions before a shoot and decide with something real in front of you, and as final, campaign-ready visuals for social and e-commerce, refined down to the detail.
And it scales in every direction: more products and full looks, several models in a single frame, different sets and moods from the same starting assets, and motion.
Find out more at https://lnkd.in/eXN3mFQE
Self-initiated project on EME STUDIOS pieces, not affiliated.
I’m closing my calendar for the coming month. If this could fit your brand, my inbox is open 📬
Well made, Chiara! 🤌🤌
I wonder... what final touches you made in Photoshop?
By the way, I love your portfolio website → it's so clean, minimalist and effective!
Thanks, Lubos. Photoshop came in at the end, mostly cleanup: retouches, skin and to adjust details. Then a color grade to keep the whole set consistent
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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1st day on Contra! 👩💻 Working on a creating an engaging short form IG reel featuring a miniature villa with seaside views 🌊 work in progress....
👋 If we haven't met before: my name's Katya I specialize in AI Video and Ai Avatars for social media content and ads to give you greater visibility with content at scale.
P.s. Although I'm new to Contra I'm not new to AI or business so pls feel free to reach out to get started on your Ai project.
Welcome to Contra! That floating villa shot is a strong opener for a reel. Since you're doing AI video and avatars at scale, what's been the trickier part to nail consistently, keeping the avatars looking believable across scenes, or getting the motion to not feel stiff?
rediscovered some old favorites of mine, my first real ventures into any sort of motion design. these were our primary advertisement visuals for a private, fiction-based writing community around this time some 18 months ago. these featured archetypes that were requested as connections for members onsite to spice up our plot, offering an insight into the depth everyone has hiding behind their curated grids & posts, even if only in seeing what apps they have running in the background of their device, what notifications are enabled.
i have so much more material in the arsenal where this style comes from, & given our community's focus on interpersonal dynamics' impacts thanks to pressures from both social & news media sources (in spite of their potential unreliability, exaggerations, etc.), i haven't found a design system since that encapsulated the sort of 'ERROR 404' / 'uncanny valley' energy that we've always gone for in our storytelling, but in spite of content warning tags for glitching & potential eyestrain? lashback from external sources was far too severe to keep this style up & running for as long as i'd have liked.
what are your thoughts? any favorites of the four shown below? good start to an unconventional little case study, perhaps?
The ERROR 404 / uncanny valley angle is a clever way to visualize interpersonal dynamics without illustrating them literally. My favorite of the four is the top right, that cracked type treatment does a lot of storytelling on its own. Was the eyestrain pushback coming from...
From Confusion to Conversion
For this project, I helped create a Facebook ad creative for a Nigerian health & wellness brand selling a digital liver-health meal guide and cookbook.
Instead of making another generic “healthy foods” video, I built the concept around a more relatable problem:
Too much health information. Not enough clarity.
The creative uses a short-form storytelling structure that takes the viewer from confusion → curiosity → product discovery, while deliberately avoiding giving away the actual value inside the cookbook.
The goal was simple: make the audience curious enough to click, while positioning the product as the practical answer to the problem.
Creative direction: Story driven ad concept Format: Vertical short form video Platform: Facebook / Instagram Focus: Hook, curiosity, product reveal & conversion A good ad doesn't always
need to tell people everything. Sometimes, it needs to make them want to know more.
Suppper coool experiment!!