IKEA — Lighting up your best dreams AI-generated campaign concept

Full creative direction and image production for a personal IKEA campaign concept: from prompt engineering to final retouch.

The idea: a sleeping figure in a set built half like a bedroom, half like a stage, where light does most of the storytelling, shifting from near-darkness to a warm sunrise-like glow, as if dawn were happening just out of frame.

I handled the full pipeline: prompt engineering and art direction in Claude, image production in Flora with Nano Banana Pro, post-production in Adobe Photoshop and Lightroom. From the hero shot, I also generated a coherent set of product-level close-ups using the same prompt and source image, same light, same mood, no separate shoot required.

Personal concept, not affiliated with the brand.