Brand identity concept for Reformr — a fitness platform built around personal transformation.
Clean system, bold type, motion-ready. The brief called for something that felt both structured and alive.
AI helped with exploration. The direction was mine.
#branddesign #artdirection #Flora #whennotai



0 likes · 7 views · May 12, 2026
Brand identity concept for Reformr — a fitness platform built around personal transformation. Clean system, bold type, motion-ready. The brief called for som...