Brand identity concept for Reformr
Chiara Arcostanzo
Brand identity concept for Reformr — a fitness platform built around personal transformation.
Clean system, bold type, motion-ready. The brief called for something that felt both structured and alive.
AI helped with exploration. The direction was mine.
#branddesign #artdirection #Flora #whennotai
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Posted May 12, 2026
Brand identity concept for Reformr — a fitness platform built around personal transformation. Clean system, bold type, motion-ready. The brief called for som...
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