I designed an imaginary 3D OOH campaign for Gentle Monster. ...

I designed an imaginary 3D OOH campaign for Gentle Monster. Here's what's behind it.

G is the first letter of my 26Lab — one imaginary campaign for each letter of the alphabet.

Gentle Monster was an easy choice. A brand that already lives outside reality, where surrealism isn't a style but a baseline. Character and botanical elements are already part of their visual language — I just took both to a different scale.

For the visualization I used Flora: its node-based system was key to keeping the character and the environment consistent across iterations — dozens of them — without losing direction.

AI handled the execution. The concept, the direction, the choices — that part was mine.

#artdirection #3DOOH #conceptdesign