Projects using Canva in DadriProjects using Canva in DadriCONTENT Is More Than POSTING
While writing about this, I actually started reflecting on my own work.
This made me question myself,
“I am working on my brand but somewhere not really communicating about this.”
When I started analysing what I am doing, I realised that I have already communicated many things very clearly through my posts.
What I am doing.
How I am doing it.
Why I am doing it.
Because, my focus has mostly been on clarity and observations.
I think, step by step, as I am building my journey, people are also getting to know more about me through my content.
This also made me think about how we consume content on different social media platforms.
Whether it is LinkedIn, Quora, Medium or any other platform, we consume many different types of content.
Some content is based on personal insights and experiences.
I observe that this type of content tends to connect more naturally, but it is not necessarily created for brands.
Sometimes, even very well-written content related to brands, which is strong from a strategy perspective, still gets ignored.
This made me understand that the problem is not always the content.
Sometimes, the problem can be with its relevance to the audience.
But before creating content, we should exactly know:
“What is the actual focus of this content?”
When I read content, I have a habit of understanding its core insight.
Once I understand the core insight, it becomes easier for me to understand what the content is trying to communicate and what strategy may be behind it.
“In fact, this is also how I approach my own content.”
The niche, the audience and the relevance of the content are some of the most important parts of creating content.
Because regular posting is not the only thing that matters.
What matters is understanding what the content is communicating to the audience and whether it is actually relevant to them.
Maybe a brand can create content regularly.
But if we do not understand what that content is actually communicating, then are we really communicating?
Content can fill a calendar.
But communication needs relevance.
Share your thoughts.
#ContentWriting #ContentStrategy #BrandCommunication #SocialMediaWriting #BrandStrategy #ManjotKaurWrites Nature Clean Earth Month Campaign – Marketing Banner Design
Designed a promotional banner for Nature Clean’s Earth Month campaign, highlighting the brand’s commitment to eco-friendly and sustainable cleaning products.
The objective was to create a clean, trustworthy, and environmentally conscious visual that showcases multiple product categories while reinforcing the brand's natural and eco-friendly identity. The design combines product presentation, nature-inspired visuals, clear typography, and a fresh color palette to communicate sustainability and product effectiveness.
Special attention was given to product arrangement, brand visibility, visual hierarchy, and campaign messaging to create a strong retail and digital marketing asset.
My Role: Graphic Designer
Focus: Brand Marketing, Product Promotion, Campaign Design, Visual Communication & E-commerce Creative Design Animated Portfolio Website — Dark Minimal UI with GSAP
Built a fully custom, single-page animated portfolio website targeting designers, developers, and freelancers. The goal was to create a premium dark-minimal experience — the kind of site that makes a client stop scrolling and actually reach out.
Designed and coded entirely from scratch. No templates, no UI libraries. Every section was built with intention — from the staggered hero word reveal on load, to the particle field background, to the magnetic buttons that elastically snap back when you stop hovering.
The site includes a hero with parallax scroll fade, a scrolling skill ticker, a project list with hover scramble text effect, animated skill bars, count-up stats, and a contact section with magnetic CTAs. 
