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AEROGRID — Wind Energy Brand Identity & Visual System
A conceptual brand identity exploring industrial precision, aerodynamic forms and contemporary visual language for a wind energy manufacturer.
Project Overview
AEROGRID is a self-initiated conceptual branding project developed for a modern wind turbine and industrial equipment manufacturer.
The objective was to create a distinctive visual identity that balances industrial strength with a refined, contemporary aesthetic.
Creative Approach
The identity takes inspiration from the rotational movement of wind turbine blades, translating mechanical motion into a minimal geometric symbol.
A bold typographic wordmark, carefully considered proportions and a restrained colour palette establish a consistent visual language.
Visual Identity
The design system combines:
A geometric, movement-inspired logo symbol
Bold and contemporary typography
A deep burgundy, graphite and warm ivory colour palette
Minimal graphic elements and structured layouts
Corporate and industrial brand applications
Design Objective
To create an identity that communicates precision, performance and innovation while establishing a distinctive presence within the wind energy industry.
AEROGRID — Power, Precisely Engineered.
An independent conceptual branding project.
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MEEKO Beauty Brand Packaging Design
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AXION – Premium Gaming Logo & Brand Identity
Project Overview:
AXION is a conceptual premium gaming and esports brand. The primary objective was to design a highly energetic, bold, and dynamic visual identity that resonates with hardcore gamers and stands out in the competitive tech space.
The Challenge:
To craft a striking mascot and custom typography that maintains perfect legibility and aggressive aesthetics across all mediums—from small digital avatars to large printed merchandise—without losing its premium feel.
The Solution:
I developed a bespoke dragon mascot and sharp, forward-leaning typography built on a strict geometric grid. Utilizing a high-contrast color palette of Crimson Red and Onyx Black, I ensured the logo commands attention on both dark and light themes. The final identity was then adapted across various touchpoints, including business collateral, gaming apparel, desk mats, and a dark-themed digital web interface.
Deliverables:
Custom Logo Design (Mascot & Typography)
Logo Grid & Geometric Construction
Brand Color Palette & Variations
Merchandise & Apparel Mockups
Digital/Web UI Mockup Placements
Tools Used:
Adobe Illustrator
Adobe Photoshop
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KŌRI 氷 - Premium Beverage Packaging & Brand Identity
KŌRI (氷) is a conceptual premium non-alcoholic beverage brand. The challenge was to create a visual identity and packaging system that bridges the gap between traditional Japanese botanicals and modern urban energy.
The Solution:
I designed a complete packaging system that feels both authentic and highly commercial. The design utilizes a clean, minimalist typography system paired with delicate botanical illustrations.
To showcase the brand's versatility, I developed a robust art direction strategy—placing the product in environments ranging..
What I Delivered:
Brand Identity & Logo Design
Label Design & Typography System
Color Palette Selection
Photorealistic 3D Mockups & Lifestyle Art Direction
Product Advertising Visuals
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