Zoheb shaikh
Turning your casual scrollers into obsessed buyers
ELAN — Luxury Candle Brand Identity & Packaging
ELAN is a conceptual luxury candle brand built around the idea of quiet, sensory experiences.
I developed a visual identity and packaging system that balances minimalism with tactile, nature-inspired storytelling.
The collection features three distinct fragrances — Amber & Oak, Ivory Smoke, and Wild Cedar — each expressed through its own material, colour, and visual language while remaining part of one cohesive brand system.
From the typography and colour palette to the label compositions and product art direction, every element was designed to make the fragrances feel premium, atmospheric, and distinctive.
What I worked on
Brand Identity
Packaging Design
Label Design
Art Direction
Typography
Colour System
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DRYP — Streetwear Brand & Packaging Identity
A conceptual streetwear brand built from scratch — from visual identity to packaging and the complete unboxing experience.
Project Overview
DRYP is a conceptual streetwear brand exploring a bold, graphic-driven visual identity with a raw and rebellious attitude.
The project was developed from the ground up, extending the brand language across packaging, mailer boxes, hang tags, garment labels, stickers and supporting graphics.
The goal was to create a visual system that feels distinct, expressive and unapologetically streetwear, while keeping every touchpoint connected to the same identity.
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InCola Brand identity and packaging design
InCola is a contemporary sparkling soda brand built around colour, nostalgia and the visual character of the brand.
I developed the brand identity and packaging system from concept to final visualisation, creating a distinctive identity that feels bold, playful and unmistakably Indian.
The system combines expressive typography, vibrant flavour-specific colour palettes and Indian-inspired illustrations, allowing each flavour to have its own personality while maintaining a cohesive brand family.
My role: Brand Identity · Packaging Design · Art Direction · 3D Mockups
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Crafting the Mark — Selected Logo Design Explorations
A curated selection of conceptual logo designs created for beverage, hospitality, performance, and outdoor brands. Each mark explores a distinct visual direction through typography, symbolism, and form.
Each logo explores a distinct visual direction through custom typography, symbolism, form, and simplicity, with a focus on creating memorable and versatile marks.
Selected Concepts:
INCOLA — Indian Sparkling Soda
NIWARA — Resort & Hospitality
VORTEX — Performance Cycling
WILDWOOD — Outdoor Clothing
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