Zoheb shaikh
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Retro Artisan Cafe Poster: Typography & Illustration
Designed a vintage-inspired promotional poster for an artisan bakery. The goal was to evoke a sense of traditional, hand-crafted baking and warm, rustic charm. I focused on creating a nostalgic aesthetic that immediately catches the eye and communicates quality.
Design Details:
Typography: Custom, bold script lettering for the main subject ("Croissant") with elegant flourishes to create a classic, premium feel.
Color Palette: A warm, inviting blend of mustard yellows, deep reds, and toasted browns to complement the bakery theme.
Visual Hierarchy: Strategically placed the main illustration and typography to guide the viewer's eye smoothly from the headline to the promotion details (Every Monday, 8am-9am).
Textures: Applied subtle paper grain and edge distressing to enhance the retro, tactile feel of the advertisement.
My Role: Graphic Design, Layout Strategy, and Typography.
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Minimalist Corporate Brand Identity & Logo Design..
Kingsway is a real estate firm focused on delivering premium and reliable services to their clients. They needed a brand identity that projected authority, stability, and modern professionalism while remaining highly recognizable.
The Challenge
The objective was to design a logo that avoided visual clutter. The client required a versatile mark that could function seamlessly across various touchpoints—from large corporate signage and print materials to digital platforms and tiny social media avatars—without losing its impact or legibility.
My Approach & Solution
I opted for a minimalist, geometric wordmark paired with a strong letter mark.
The Emblem: By isolating the "K" inside a solid structural block, I created a powerful standalone icon. This block represents a solid foundation and acts as an immediate visual anchor, perfect for use as a favicon or app icon.
Typography: I selected a bold, highly legible, and modern sans-serif typeface. The clean lines communicate transparency and forward-thinking, while the weight of the letters grounds the brand.
Color Palette: I chose a monochromatic deep navy blue (#0A2540 or similar). In color psychology, deep blue evokes feelings of trust, intelligence, security, and corporate authority—perfectly aligning with Kingsway's brand values.
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Brand Identity & Packaging Concept: Karmic Beauty.
A comprehensive brand identity and packaging concept for 'Karmic Beauty,' a luxurious and organic skincare line. The primary objective was to encapsulate the brand's commitment to natural, sulfate-free ingredients while establishing a highly sophisticated and premium presence in the beauty market.
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Dymatize Elite Whey - Social Media Ad Concept.
Designing for the fitness industry requires understanding exactly what the target audience looks for. For this Dymatize Elite Whey promotional banner, I focused on creating a high-energy, premium visual experience that speaks directly to those dedicated to muscle gain, fat loss, and serious recovery.
The composition is balanced with dynamic chocolate splashes and cookie elements for appetite appeal. To keep the layout looking premium and not overly crowded, I utilized the upper negative space by creating a subtle, custom-made geometric pattern. The ultimate goal was to blend advanced Photoshop masking, precise typography, and composition techniques with an authentic understanding of fitness marketing.
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Story-Driven Aesthetic Perfume Layout.
A visual ode to the art of niche perfumery. Fragrance is invisible, so the visual storytelling needs to be powerful. This design balances the brand's maximalist, story-driven packaging illustration with a clean, modern frame. The focus was on highlighting the product as a piece of art, appealing to an audience that values craftsmanship and exclusivity.
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Rustic & Authentic Bakery Visual Identity.
Capturing the tactile, organic essence of artisan baking. For this concept, I stepped away from overly polished graphics and embraced raw textures, warm earthy tones, and refined typography. The goal was to create a digital storefront that feels as authentic, handcrafted, and welcoming as the brand's physical bakery. It's about making the audience almost smell the fresh sourdough through their screens.
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Editorial Skincare Ingredient Spotlight.
Transforming skincare education into a premium editorial experience. Modern beauty brands need to educate their audience without looking like a textbook. This layout uses precise, minimalist annotations, clean typography, and a warm, sunlit aesthetic to communicate product benefits. It perfectly balances information with a luxurious, high-end 'Vogue-style' visual hierarchy.
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Minimalist Fine Jewelry Editorial Grid.
Curating a 'modern heirloom' aesthetic. Fine jewelry requires a delicate touch. For this lookbook concept, I completely removed harsh borders, utilizing strategic negative space and seamless image placement to create a cohesive grid. Paired with elegant, wide-spaced typography, the layout showcases the gold pieces in a way that feels timeless, editorial, and undeniably expensive.
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