Brand Identity Guidelines for D2C Brand Optodex
Durgesh Anand
Optodex is a modern D2C eye care brand that needed more than a logo, they needed a system their team could actually use.
I developed a comprehensive brand guidelines document covering every layer of the identity: how the logo lives across surfaces, the color system, typography hierarchy, tone of voice, and real-world application rules.
The goal was to make consistency effortless, so whether it's a product label, a social post, or a pitch deck, Optodex always looks like Optodex.
What was delivered:
Full brand guidelines document
Logo usage rules + variants
Color and typography system
Voice and messaging direction
Application examples across touchpoints
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Posted Apr 24, 2026
Complete brand guidelines for Optodex, a modern D2C eye care brand. Covers logo system, color, typography, voice, and application rules.
