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Just wrapped up a paid design test for a new client.
The brief was to create social media creatives for chargespot.app and I explored two different directions for the same concept.
Which one grabs your attention first:
Concept 1 or Concept 2?
I'd love to hear your thoughts on the typography, visual hierarchy, and overall composition. 🙌
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🔥 If you were building an AI Wellness Companion today, would you design a feature or a brand people could actually form a relationship with?
I explored two directions for the same product.
🅰️ Emotional Companion
Built around context, continuity and the feeling that it remembers you.
🅱️ Character Led Companion
A recognizable character that becomes the emotional anchor of the product.
Imagine you’re the founder. Which concept and character would you bet the brand on for the next few years?
Which feels more distinctive, memorable and scalable?
👇 A or B and why?
#AI #WellnessApp #AICompanion #ProductDesign #MobileAppDesign #BrandDesign #UXDesign #HealthTech #AsolDesign
30 voted
39%
46 voted
61%
76 votes
Closed
Character definitely wins here. I think it's like verion2.0 of the emotional one.
Have made some fun Instagram stories for cat-inspired brand KOKOKAI.
What decides whether a set like this reads as a mascot rather than four nice illustrations is whether it's recognisably the same cat each time — markings, eye spacing, ear angle — and that's the first thing generated illustration lets slip across a batch. Did you lock the...