From “I have no idea” to a brand that feels like her.
When my client was starting her business, she knew what she wanted to build — but had no idea what her brand should look or feel like.
What colours?
What style?
What kind of logo would people remember?
We started with a brand identity consultation, where I helped her turn her ideas into a clear visual direction from the personality of the brand to the colour palette and logo concept.
The goal was simple: clean, impactful, and memorable.
Today, her business is live with a brand identity she feels confident about, and a design she genuinely loves.
Sometimes, good branding isn’t about making something beautiful.
It’s about helping a business finally see itself.
Recently completed a logo design project for Novia, creating a distinctive and modern mark that gives the brand a clear visual identity.
The goal was to develop a logo that feels clean, memorable, and versatile — one that can work confidently across digital platforms, print materials, marketing assets, and future brand applications.
I focused on creating a strong balance between simplicity and personality, with careful attention to typography, proportions, visual balance, and scalability.
Project: Logo Design
Client: Novia
Services: Logo Design • Visual Identity • Typography • Brand Direction
Another identity project where a simple mark is designed to give a brand a strong and recognizable starting point.