From script to sound, end to end

How do you explain a feature-rich product in just 30 seconds?

Fud AI offers multiple ways to log food, detailed nutrition tracking, workouts, an AI Coach, and a privacy-first approach. In a crowded calorie-tracking market, the video needed to communicate these features while making Fud's core values stand out.

The goal was to create a product launch film that hooked viewers immediately, made the product easy to understand, and left them with a clear reason to choose Fud AI.

I handled the complete production pipeline:

Creative Direction & Concept Development

Product Research & Scriptwriting

UI Asset Preparation and assets generation.

Motion Design & Animation in After Effects

Music Selection & Sound Design

Tools: Canva · Figma · Adobe After Effects · Adobe Premiere Pro

Rather than starting with the feature list, I structured the video around a clear narrative: hook/problem → food logging → nutrition insights → product values → CTA.

The opening had to capture attention within the first few seconds.

Before animating, I mapped out the sequence frame by frame, planning transitions, pacing, typography, and product reveals.

I rebuilt the app screens as editable layers in Figma, separating interface elements so they could move independently. This made it possible to animate the actual product experience rather than relying on static screenshots or generic mockups.

In After Effects, I brought the interface to life through phone mockups, UI transitions, kinetic typography, animated calorie rings, macro bars, and counting data.

I assembled the film in Premiere Pro, refining the pacing around the voiceover and music. UI clicks, subtle whooshes, and transition sounds were timed to individual actions, making the interactions feel more tangible and giving the edit a cohesive rhythm.

Kinetic typography: Bold, high-impact text for the opening hook and key brand values.

UI animation: Food scanning, interface transitions, animated nutrition data, and progress indicators.

Feature transitions: Connected product screens into a continuous visual narrative.

Sound design: Synchronized UI clicks, movement sounds, and transitions.

Music direction: Selected to support a premium product-film aesthetic rather than a generic corporate ad.

The film follows Fud AI's visual identity: dark, focused, and data-forward.

Fud Pink: #FF375F

Soft Pink: #FF6B8A

Deep Pink: #E01745

Near Black: #0C0C0C

Charcoal: #1C1C1E

Warm Cream: #F3ECE6

Fraunces, Manrope, and JetBrains Mono. The product UI retains its native typography.

The result is a consistent visual language that puts the product and its data at the centre.

A 30-sec short-form product launch film designed to introduce Fud AI, communicate its core features, and reinforce its open-source, ad-free positioning.

Production: Script to screen

"Love this work, got me real traction and downloads from this! would love to work with you again!"