Turning community into a measurable growth lever.
Turning community into a measurable growth lever.
Visual designer helping AI & tech companies stand out.
- $50k+
- Earned
- 20x
- Hired
- 5.0
- Rating
- 736
- Followers
Visual designer helping AI & tech companies stand out.
Brand Designer and Strategist 🪄
Brand Designer and Strategist 🪄
The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die (https://contra.com/p/mWXgcXE7-sleep-or-dietm-or-brand-strategy-and-development-web-design?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=georgiamashfordcreative), from brand strategy and identity to creative direction and photography.
🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!
9
39
3.2K
As the creative on this project, I got to build this brand from the ground up; brand strategy, positioning, identity, packaging, website, AND the brand photography. The whole damn thing!
A brutally honest, anti-traditional, brand that is here to shout from the rooftops how important sleep is, but in a *cool* way. Every detail was designed to feel real, raw, and self-aware.
The brand has now been featured in numerous press and articles talking about the approach, and how they've stood out in the sleep and wellness space.
Sleep or Die™ (https://sleep-or-die.com/) is one of those projects that reminded me why I love what I do. Still one of my favourite projects to date.
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2.1K
Strategy-First Brand Identity Designer ✦
Strategy-First Brand Identity Designer ✦
AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
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3.5K
Cofounders & Creatives at Regent Park Studio
Cofounders & Creatives at Regent Park Studio
Brand Identity & Pitch Deck Studio
- $25k+
- Earned
- 8x
- Hired
- 5.0
- Rating
- 403
- Followers
Brand Identity & Pitch Deck Studio
Positioning · Cultural Strategy · Brand Direction
Positioning · Cultural Strategy · Brand Direction
