Freelance Meta Ads Experts in California

Freelance Meta Ads Experts in CaliforniaFreelance Meta Ads Experts in California

Projects People

proCalifornia, USA

Content & Social Strategy, Branding, Paid Media

$10k+: Earned

22x: Hired

4.9: Rating

281: Followers

expert

Expert

+2

Content & Social Strategy, Branding, Paid Media

Cover image for Blackbox.ai | Social Media Ads

Blackbox.ai | Social Media Ads

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12

Cover image for BLOOP | Google & Meta Ads, Motion, Email Marketing

BLOOP | Google & Meta Ads, Motion, Email Marketing

3

139

Cover image for Boop | TikTok Content and Strategy

Boop | TikTok Content and Strategy

18

538

Cover image for Rise & Shine Nutrition | Full-Funnel Strategy

Rise & Shine Nutrition | Full-Funnel Strategy

4

24

Meta Ads Expert(2)

San Francisco, USA

Demand Gen & Performance Marketing Leader

New to Contra

Demand Gen & Performance Marketing Leader

Cover image for Odoo's go-to-market relied heavily on

Odoo's go-to-market relied heavily on in-person events to drive regional pipeline and partner engagement. I built the paid acquisition engine behind a program that scaled to 100+ roadshows per year across the US and internationally. LinkedIn and Meta were the primary acquisition channels. I used LinkedIn for persona-targeted outreach to decision-makers and IT buyers, and Meta for broader awareness and lookalike audiences built from past registrant lists. Roughly 90% of registrations came through paid, with organic and direct playing a minor supporting role. The program reached $1M+ in annual paid media budget and delivered approximately 3x ROI tied to downstream revenue, making it one of the most consistent pipeline drivers in the business.

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Cover image for In 2020, COVID forced Odoo

In 2020, COVID forced Odoo to cancel its annual in-person conference in Belgium, which typically drew 2,000 to 3,000 attendees. The CEO set a goal of 10,000 global registrations for a virtual replacement. I built and ran the paid acquisition strategy to get there. The campaign led with teaser video content on Meta and LinkedIn, then retargeted 50% video viewers with registration-focused ads. Early in the campaign I spotted that LinkedIn CPLs in Latin America were running significantly higher than other regions. I split retargeting by geography and launched localized Spanish and French creative for LATAM and European audiences, which brought costs down and unlocked a new registration volume. The event ended with 50,000 registrations — five times the original goal. It remains one of the clearest examples of what happens when you watch the data mid-flight and actually do something about it.

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Cover image for Odoo is an open-source ERP

Odoo is an open-source ERP platform competing in one of the most crowded and expensive paid search categories. When I took ownership of the Google Search program, monthly spend was $40K and cost per lead was $120 — both signs of an account that hadn't been built for scale. I restructured the account from the ground up: segmenting campaigns by use case rather than product, building out competitor and comparison query coverage, and implementing tighter bidding logic tied to trial-to-paid conversion rates rather than raw CPL. As confidence in the data grew, I scaled spend incrementally while protecting efficiency. Over time, monthly spend reached $1.2M while CPL dropped from $120 to $40 — a 67% reduction. The program drove 30,000 leads per month at peak and accounted for approximately 60% of all free trial starts globally.

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Cover image for Cresta is an AI-powered contact

Cresta is an AI-powered contact center platform selling into enterprise accounts in highly competitive verticals including insurance, financial services, and retail. When I joined, demand generation was largely inbound and undifferentiated. I built a 1,200-account ABM motion from scratch, using 6Sense to layer intent signals on top of our ICP account list and prioritize outreach by buying stage. The program ran across LinkedIn, programmatic display, direct mail, and executive-targeted content. I worked closely with SDRs to design follow-up sequences tied to specific intent signals rather than generic outreach cadences, which significantly improved SDR trust in marketing-sourced leads and conversion to pipeline. Over two years, the program consistently delivered $12M+ in marketing-sourced pipeline per quarter and generated 300+ opportunities at 15x ROAS.

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24

Meta Ads Expert(1)

Matthew Sweeney

Santa Monica, USA

Professional Copy Rewrites and Content Polishing

Professional Copy Rewrites and Content Polishing

Cover image for Meta Ads Strategy & Funnel

Meta Ads Strategy & Funnel Execution I build high-performing Meta Ads funnels from strategy through execution, aligning creative, targeting, and automation to drive qualified leads and scalable growth. What separates average campaigns from scalable ones is not just technical setup. It is understanding attention economics and buyer psychology. The ads that seem like they should work often do not. The ones that convert consistently are usually simpler, clearer, and emotionally aligned to the audience. The attached examples reflect Meta Ads campaigns I built and optimized end-to-end, including creative development and funnel integration.

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38

Cover image for World-Building Through Geography
This short-form teaser

World-Building Through Geography This short-form teaser builds narrative through place first. Geography, movement, and everyday detail establish tone, tension, and context, allowing characters to emerge already shaped by their environment.

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Cover image for Narrative Teaser: Delayed Reveal &

Narrative Teaser: Delayed Reveal & Emotional Payoff Image-led short-form teaser built around restraint, pacing, and an earned emotional turn. Focus on withholding information, visual tension, and a late narrative reveal rather than exposition.

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47

Cover image for Editorial Social Reel – Narrative

Editorial Social Reel – Narrative Focus A short-form social edit built around narrative structure rather than trend-driven pacing. Focused on tone, rhythm, and visual continuity, with restrained editing and intentional sequencing to support story over spectacle.

1

63

Meta Ads Expert(1)

San Luis Obispo, USA

Web Design & Support that Reflects the Heart of Your Busines

1x: Hired

5.0: Rating

14: Followers

Expert

Web Design & Support that Reflects the Heart of Your Busines

Cover image for Kajabi Lead Magnet & Marketing Campaign

Kajabi Lead Magnet & Marketing Campaign

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45

Cover image for Women's Retreat Landing Page

Women's Retreat Landing Page

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12

Cover image for A website revamp for a holistic pelvic care practitioner — o...

A website revamp for a holistic pelvic care practitioner — one of my favorite projects… We got creative. :D This was a site touch-up: a focused design sprint to enhance the visual flow, refine the aesthetic, and gently boost SEO. When clients have a clear style and assets ready, we move quickly and intentionally. 🪄 Really I love to co-design with my client - to ensure their authentic voice and vision is felt throughout the project. We also added an ecommerce store to house digital offerings & physical products close to her heart—products designed to nourish, inspire, and support the healing of the feminine. Ready for a website refresh? Let’s talk.

9

289

Cover image for Kajabi Evergreen Course, Big Cat Energy

Kajabi Evergreen Course, Big Cat Energy

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52

Meta Ads Expert(1)

proSan Diego, USA

I turn ad spend into real, repeat customers.

I turn ad spend into real, repeat customers.

Cover image for I put together this deck for two companies that my client wa...

I put together this deck for two companies that my client was pitching to sell on our Paid Media services. They went on to sign and do great work with us!

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Cover image for I built out this custom dashboard to be able to compare perf...

I built out this custom dashboard to be able to compare performance on promotional ads for a previous client of mine. Works like a charm when looking at various different approaches to creative in a single period of time.

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Cover image for I built these mini audits for a client's prospective custome...

I built these mini audits for a client's prospective customers - they were great entry points to talking with the end customer about the top underperforming pieces of their ad account, and establishing the makings of our initial roadmap

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135

Cover image for Marketing Plan for Bookkeeping Service in Construction

Marketing Plan for Bookkeeping Service in Construction

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4

Meta Ads Expert(2)

Expert Social Media Manager | Instagram, TikTok, Google Ads

Expert Social Media Manager | Instagram, TikTok, Google Ads

Cover image for Example Ad Graphics

Example Ad Graphics

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5

Cover image for Cross Platform Full Social Media Management

Cross Platform Full Social Media Management

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6

Cover image for Precision-Targeted Google and Meta Ads Campaigns

Precision-Targeted Google and Meta Ads Campaigns

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6

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Meta Ads Expert(1)

San Francisco, USA

Marketing Manager | Multi-Channel Digital Specialist

Marketing Manager | Multi-Channel Digital Specialist

Cover image for Jewish Community Federation and Endowment Fund - Targeted Ads

Jewish Community Federation and Endowment Fund - Targeted Ads

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7

Cover image for Jewish Community Federation and Endowment Fund - Email Marketing

Jewish Community Federation and Endowment Fund - Email Marketing

0

9

Cover image for Quantiacs: High-Impact Organic Campaign with Measurable Results

Quantiacs: High-Impact Organic Campaign with Measurable Results

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8

Cover image for OneWorld Communications/USAID: USAID’s Zika Awareness Exhibit

OneWorld Communications/USAID: USAID’s Zika Awareness Exhibit

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5

Meta Ads Expert(1)