Blackbox.ai an AI-powered coding assistant designed to help developers write, understand, and optimize code more efficiently.
Objective
Create high-performing organic social media ads using static and animated formats to increase brand awareness, clearly communicate product value, and stop the scroll in fast-paced social feeds.
Strategy
The strategy focused on creating ad-style organic content that combined strong copy with clean visuals to feel native to social platforms while remaining conversion-minded.
Key strategic pillars:
Benefit-driven copy tailored to developer pain points
Clear, concise headlines for fast consumption
Minimalist, mobile-optimized layouts
Motion-based animation to increase attention and retention
Multiple creative variations to test messaging effectiveness
Execution
Copywriting
Wrote all ad copy, including headlines, and subtexts.
Translated complex AI features into simple, developer-friendly benefits